Peoria, IL: Marketing for Dental & Medical Practices
Public data on Peoria, and what we would do first for a practice there because of it.
Peoria at a glance
Furthest from the US: share of residents who speak Spanish at home (4.4% against 13.6%), then median household income ($59,410 against $80,734).
- Residents, July 2025 estimate110,920Down 2.0% from the April 2020 base of 113,216
- Median household income$59,410Well below both Illinois ($83,390) and the US ($80,734)
- Median age35.5Below both Illinois (39.0) and the US (38.9)
- Residents 65 and older16.8%Close to both Illinois (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)37.6%Close to Illinois (37.9%), above the US (35.7%)
- Speak Spanish at home (residents 5+)4.4%Well below both Illinois (14.0%) and the US (13.6%)
The median age is where Peoria and Normal (36 miles apart) differ most: 35.5 against 25.0, then the share with a bachelor's degree or higher (37.6% against 52.9%).
Local healthcare landscape in Peoria
OSF Saint Francis Medical Center in Peoria serves as a primary teaching affiliate of the University of Illinois College of Medicine at Peoria, and its hospital page names OSF HealthCare Children's Hospital of Illinois, OSF HealthCare Cancer Institute, OSF HealthCare Cardiovascular Institute and OSF HealthCare Illinois Neurological Institute. The city's health page also lists Carle Health Methodist Hospital and the Peoria City/County Health Department. Peoria's website refers to the East Bluff neighborhood, and its Urban Decay Tax Abatement Program covers parts of the Southside and North Valley neighborhoods. The Complete Street Peoria Master Plan, hosted on the city's site, names a Warehouse District and a Medical Center District.
Neighborhoods and areas
- East Bluff
- North Valley
- Southside
- Warehouse District
- Medical Center District
Sources for this section
Who practices in Peoria
NPI-registered providers with a practice address in Peoria, by primary specialty (people, not offices). Per resident, Peoria is furthest above the US among plastic surgeons (2.7 times the US rate) and lowest among dentists (1.5 times).
| Specialty | In Peoria | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 126 | 1 per 880 | 1 per 1,340 | Well above |
| Chiropractors | 74 | 1 per 1,499 | 1 per 3,311 | Well above |
| Dermatologists | 12 | 1 per 9,243 | 1 per 17,857 | Well above |
| Physical therapists | 216 | 1 per 514 | 1 per 1,181 | Well above |
| Optometrists | 38 | 1 per 2,919 | 1 per 5,291 | Well above |
| Podiatrists | 18 | 1 per 6,162 | 1 per 14,706 | Well above |
| Plastic surgeons | 5 | 1 per 22,184 | 1 per 58,824 | Well above |
Private-sector health care employers in Peoria County, 2024
2024 annual averages for the whole county. Offices of dentists are 22.4% of them, well above the US share of 18.5%.
- Ambulatory health care establishments254Average employment 6,454
- Offices of physicians93
- Offices of dentists57
- Offices of other health practitioners74
What we'd prioritize for a Peoria practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
Peoria had 2,296 fewer residents in July 2025 than in April 2020 (−2.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for podiatrists
2.4 times the US number of NPI-registered podiatrists per resident (one per 6,162 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 880 residents in Peoria (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $59,410 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Peoria Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.