Oxford, MS

Oxford, MS: Marketing for Dental & Medical Practices

Public data on Oxford, and what we would do first for a practice there because of it.

26,773residents (2025 estimate)
31NPI-registered dentists
$64,451median household income

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Residents

Oxford at a glance

Furthest from the US: share of residents who speak Spanish at home (1.6% against 13.6%), then share with a bachelor's degree or higher (57.5% against 35.7%).

  • Residents, July 2025 estimate26,773Up 5.0% from the April 2020 base of 25,503
  • Median household income$64,451Above Mississippi ($56,447), well below the US ($80,734)
  • Median age30.3Well below both Mississippi (38.6) and the US (38.9)
  • Residents 65 and older13.9%Below both Mississippi (17.2%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)57.5%Well above both Mississippi (25.1%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)1.6%Well below both Mississippi (2.7%) and the US (13.6%)

Beside Olive Branch, 45 miles away, Oxford differs most on the share who speak Spanish at home: 1.6% against 4.9%; next comes the share with a bachelor's degree or higher (57.5% against 31.4%).

Providers

Who practices in Oxford

People, not offices: each row counts NPI-registered providers whose practice address is in Oxford, by primary specialty. Per resident, Oxford is furthest above the US among physical therapists (2.3 times the US rate) and lowest among chiropractors (0.5 times).

SpecialtyIn OxfordResidents per providerUSAgainst the US
Dentists311 per 8641 per 1,340Well above
Chiropractors41 per 6,6931 per 3,311Well below
Dermatologists31 per 8,9241 per 17,857Well above
Physical therapists531 per 5051 per 1,181Well above
Optometrists91 per 2,9751 per 5,291Well above
Podiatrists31 per 8,9241 per 14,706Well above
Plastic surgeons11 per 26,7731 per 58,824Well above

These counts include only providers whose practice address the Census Geocoder places inside Oxford (105 of 109 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.

Local context

Local healthcare landscape in Oxford

Baptist Memorial Hospital-North Mississippi gives its address as 1100 Belk Boulevard in Oxford and says it serves patients and families across Lafayette County, with 24/7 emergency services and heart and vascular care among its services. Oxford's Vision 2037 comprehensive plan refers to a medical district where commercial and medical office uses are concentrated, and its interim zoning conversion chart includes a Medical District row. The plan says the Courthouse Square Historic District incorporates the historic downtown area and has its own separate design review commission, and it lists the Jefferson Madison, South Lamar and Depot historic districts. It also lists Avent Acres and Freedman Town for review as additional local historic districts, and the city's planning maps page offers maps of Historic Preservation Districts and Neighborhood Conservation Zones.

Employers

Private-sector health care employers in Lafayette County, 2024

Annual averages for 2024, county-wide. Offices of physicians are 46.6% of them, well above the US share of 32.6%.

  • Ambulatory health care establishments163Average employment 1,607
  • Offices of physicians76
  • Offices of dentists28
  • Offices of other health practitioners35
Our plan

What we'd prioritize for a Oxford practice

Picked from the figures above by fixed rules.

  1. A crowded field for physical therapists

    Oxford has 2.3 times the US number of NPI-registered physical therapists per resident, one for every 505 residents. A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.

  2. Reviews and your Google Business Profile first

    Oxford has one NPI-registered dentist for every 864 residents, against one per 1,340 nationally. We would start with the Google Business Profile and review management.

  3. Detailed treatment pages first

    Among Oxford residents 25 and older, 57.5% hold a bachelor's degree or higher (US 35.7%). Detailed treatment pages come first, and the SEO work builds on them.

  4. An opening for chiropractors

    NPI-registered chiropractors per resident in Oxford are at 0.5 times the US rate, one for every 6,693 residents. Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.

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Sources

Provider counts are NPI records whose practice address the Census Geocoder places inside Oxford, using 2020 census blocks.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.