Dental & Medical Practice Marketing in Olympia, WA
Public data on Olympia, and what we would do first for a practice there because of it.
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Olympia at a glance
Furthest from the US: share of residents who speak Spanish at home (3.2% against 13.6%), then share with a bachelor's degree or higher (51.8% against 35.7%).
- Residents, July 2025 estimate56,724Up 2.4% from the April 2020 base of 55,376
- Median household income$81,302Below Washington ($98,141), close to the US ($80,734)
- Median age40.5Above both Washington (38.3) and the US (38.9)
- Residents 65 and older19.7%Above both Washington (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)51.8%Well above both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.2%Well below both Washington (9.0%) and the US (13.6%)
Beside Tumwater, 4 miles away, Olympia differs most on the share of residents 65 and older: 19.7% against 15.6%; next comes the share with a bachelor's degree or higher (51.8% against 42.9%).
Who practices in Olympia
People, not offices: each row counts NPI-registered providers whose practice address is in Olympia, by primary specialty. Per resident, Olympia is furthest above the US among dermatologists (4.7 times the US rate) and lowest among dentists (2.9 times).
| Specialty | In Olympia | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 121 | 1 per 469 | 1 per 1,340 | Well above |
| Chiropractors | 59 | 1 per 961 | 1 per 3,311 | Well above |
| Dermatologists | 15 | 1 per 3,782 | 1 per 17,857 | Well above |
| Physical therapists | 154 | 1 per 368 | 1 per 1,181 | Well above |
| Optometrists | 38 | 1 per 1,493 | 1 per 5,291 | Well above |
| Podiatrists | 13 | 1 per 4,363 | 1 per 14,706 | Well above |
| Plastic surgeons | 3 | 1 per 18,908 | 1 per 58,824 | Well above |
These counts include only providers whose practice address the Census Geocoder places inside Olympia (733 of 746 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Local healthcare landscape in Olympia
Providence St. Peter Hospital lists an Olympia address and says it provides a full array of services to communities in Thurston, Lewis, Mason, Grays Harbor and Pacific counties. The City of Olympia says its Neighborhood Recognition Program was started in 1989 as a way to foster ongoing communication between City Government and neighborhood associations, and that all neighborhoods located within the City of Olympia and its Urban Growth Area are eligible to apply. The city's directory of active recognized neighborhood associations includes Bigelow Neighborhood Association, Bigelow Highlands Neighborhood Association, Briarwood Neighborhood Association, Burbank/Elliott NA, South Capitol Neighborhood Association and Wildwood Neighborhood Association.
Neighborhoods and areas
- Bigelow
- Bigelow Highlands
- Briarwood
- Burbank/Elliott
- South Capitol
- Wildwood
Sources for this section
Private-sector health care employers in Thurston County, 2024
2024 annual averages for the whole county. Offices of physicians are 22.6% of them, well below the US share of 32.6%.
- Ambulatory health care establishments536Average employment 6,132
- Offices of physicians121
- Offices of dentists118
- Offices of other health practitioners202
What we'd prioritize for a Olympia practice
Picked from the figures above by fixed rules.
A crowded field for dermatologists
4.7 times the US number of NPI-registered dermatologists per resident (one per 3,782 residents). A clear focus and real reviews matter for a dermatologist here; see our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 469 residents in Olympia (US: one per 1,340). That is 2.9 times the national rate. We would start with the Google Business Profile and review management.
Detailed treatment pages first
Among Olympia residents 25 and older, 51.8% hold a bachelor's degree or higher (US 35.7%). Detailed treatment pages come first, and the SEO work builds on them.
Medicare-age services and an easy-to-read site
Residents 65 and older make up 19.7% of Olympia, against 17.2% nationally. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Olympia Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Olympia, using 2020 census blocks.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.