New Bedford, MA

New Bedford, MA: Marketing for Dental & Medical Practices

Public data on New Bedford, and what we would do first for a practice there because of it.

101,834residents (2025 estimate)
62NPI-registered dentists
$56,981median household income
Residents

New Bedford at a glance

Furthest from the US: share with a bachelor's degree or higher (17.0% against 35.7%), then median household income ($56,981 against $80,734).

  • Residents, July 2025 estimate101,834Up 0.8% from the April 2020 base of 101,047
  • Median household income$56,981Well below both Massachusetts ($103,960) and the US ($80,734)
  • Median age37.0Below both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older15.4%Below both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)17.0%Well below both Massachusetts (47.3%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)17.2%Well above both Massachusetts (9.7%) and the US (13.6%)

The share who speak Spanish at home is where New Bedford and Fall River (9 miles apart) differ most: 17.2% against 10.2%, then the median age (37.0 against 39.3).

Local context

Local healthcare landscape in New Bedford

St. Luke's Hospital is at 101 Page Street in New Bedford. Its page says the hospital has grown to meet the diverse healthcare needs of the Greater New Bedford community, and Southcoast Health's About page describes an integrated healthcare system and names St. Luke's in New Bedford. The city's Housing and Community Development page describes Neighborhoods United as an organization of 12 New Bedford neighborhoods, associations, and crime watch groups, and lists associations that include Buttonwood Park Area / Historic District, Clark's Point, Goulart Square and Mt. Pleasant. The Planning department says the buildings in the Acushnet Heights National Register Historic District are historically affiliated with the working class community in New Bedford's North End.

Providers

Who practices in New Bedford

NPI-registered providers with a practice address in New Bedford, by primary specialty (people, not offices). Per resident, New Bedford is closest to the US rate among dentists (0.8 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn New BedfordResidents per providerUSAgainst the US
Dentists621 per 1,6421 per 1,340Below
Chiropractors201 per 5,0921 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists221 per 4,6291 per 1,181Well below
Optometrists41 per 25,4591 per 5,291Well below
Podiatrists51 per 20,3671 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Bristol County, 2024

2024 annual averages for the whole county. Offices of dentists are 25.3% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments746Average employment 13,068
  • Offices of physicians188
  • Offices of dentists189
  • Offices of other health practitioners214
Our plan

What we'd prioritize for a New Bedford practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in New Bedford (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Get into local search early

    Across the seven provider groups on this page, New Bedford has 11.1 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.

  3. Put insurance and payment options up front

    Median household income $56,981 (US $80,734). Plans accepted and financing belong on every page of the website.

  4. Stand out among the dental offices nearby

    Dentist offices make up 25.3% of the private-sector ambulatory health care establishments in Bristol County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

Talk to Us About Your New Bedford Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.