Cranston, RI: Marketing for Dental & Medical Practices
Public data on Cranston, and what we would do first for a practice there because of it.
Cranston at a glance
Furthest from the US: median household income ($90,206 against $80,734), then share of residents 65 and older (16.8% against 17.2%).
- Residents, July 2025 estimate84,647Up 2.1% from the April 2020 base of 82,905
- Median household income$90,206Close to Rhode Island ($87,796), above the US ($80,734)
- Median age39.6Close to both Rhode Island (40.6) and the US (38.9)
- Residents 65 and older16.8%Below Rhode Island (18.7%), close to the US (17.2%)
- Bachelor's degree or higher (residents 25+)36.4%Below Rhode Island (37.7%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)13.3%Close to both Rhode Island (13.5%) and the US (13.6%)
The share who speak Spanish at home is where Cranston and Providence (5 miles apart) differ most: 13.3% against 38.5%, then the share of residents 65 and older (16.8% against 11.6%).
Local healthcare landscape in Cranston
Cranston's 2024 comprehensive plan states that there are no hospitals located in Cranston and that residents have access to hospitals in neighboring communities. It names Kent Hospital and Rhode Island Hospital, and places Rhode Island Hospital in Providence, a couple of miles east of the Cranston border. Kent Hospital says it is located in Warwick, Rhode Island, and Brown University Health describes Rhode Island Hospital as the principal teaching hospital of The Warren Alpert Medical School of Brown University. On the city's own areas, the plan says redevelopment of neighborhood centers should continue at Pawtuxet Village, Knightsville and Rolfe Square. It also refers to the Garden City Neighborhood, the Oaklawn Village Historic District and the Edgewood Historic District.
Neighborhoods and areas
- Pawtuxet Village
- Knightsville
- Rolfe Square
- Garden City
- Oaklawn Village Historic District
- Edgewood Historic District
Sources for this section
Who practices in Cranston
NPI-registered providers with a practice address in Cranston, by primary specialty (people, not offices). Per resident, Cranston is furthest above the US among plastic surgeons (3.5 times the US rate) and lowest among chiropractors (1.0 times).
| Specialty | In Cranston | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 76 | 1 per 1,114 | 1 per 1,340 | Well above |
| Chiropractors | 25 | 1 per 3,386 | 1 per 3,311 | Close |
| Dermatologists | 7 | 1 per 12,092 | 1 per 17,857 | Well above |
| Physical therapists | 132 | 1 per 641 | 1 per 1,181 | Well above |
| Optometrists | 19 | 1 per 4,455 | 1 per 5,291 | Above |
| Podiatrists | 12 | 1 per 7,054 | 1 per 14,706 | Well above |
| Plastic surgeons | 5 | 1 per 16,929 | 1 per 58,824 | Well above |
Private-sector health care employers in Providence County, 2024
2024 annual averages for the whole county. Offices of dentists are 13.7% of them, well below the US share of 18.5%.
- Ambulatory health care establishments1,310Average employment 18,906
- Offices of physicians355
- Offices of dentists180
- Offices of other health practitioners426
What we'd prioritize for a Cranston practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
2.1 times the US number of NPI-registered podiatrists per resident (one per 7,054 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,114 residents in Cranston (US: one per 1,340). We would start with the Google Business Profile and review management.
A complete Google Business Profile
Before anything else, the profile patients see in Cranston map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Talk to Us About Your Cranston Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.