Midland, MI: Marketing for Dental & Medical Practices
What the public data says about Midland, and the first steps we would take for a practice there as a result.
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Midland at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (1.1% against 13.6%) and the share with a bachelor's degree or higher (44.6% against 35.7%).
- Residents, July 2025 estimate42,806Up 0.3% from the April 2020 base of 42,664
- Median household income$73,325Close to Michigan ($72,875), below the US ($80,734)
- Median age39.3Close to both Michigan (40.2) and the US (38.9)
- Residents 65 and older20.4%Above both Michigan (18.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)44.6%Well above both Michigan (32.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.1%Well below both Michigan (3.1%) and the US (13.6%)
The share with a bachelor's degree or higher is where Midland and Bay City (17 miles apart) differ most: 44.6% against 18.8%, then the share who speak Spanish at home (1.1% against 1.9%).
Local healthcare landscape in Midland
MyMichigan Medical Center Midland is at 4000 Wellness Drive in Midland. Its own page lists 24-hour emergency care and Level II trauma services, along with cancer, heart and vascular, neuroscience, orthopedic, surgical and behavioral health care, and lists rehabilitation and other specialized services on a 225-acre campus. The City of Midland's current master plan, Midland City Modern, was adopted on June 11, 2024. The plan notes that a formal affiliation between the health system and the University of Michigan Health System was finalized in 2013. On its Future Land Use Map, the area designated as Downtown is described as supporting the goal of building connections between Downtown Midland and other districts, including Center City, Discovery Square and Midtown.
Neighborhoods and areas
- Downtown Midland
- Center City
- Discovery Square
- Midtown
Sources for this section
Who practices in Midland
People, not offices: each row counts NPI-registered providers whose practice address is in Midland, by primary specialty. Per resident, Midland is furthest above the US among physical therapists (2.2 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Midland | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 38 | 1 per 1,126 | 1 per 1,340 | Above |
| Chiropractors | 22 | 1 per 1,946 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 10,702 | 1 per 17,857 | Well above |
| Physical therapists | 81 | 1 per 528 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 6,115 | 1 per 5,291 | Below |
| Podiatrists | 4 | 1 per 10,702 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Midland County, 2024
2024 annual averages for the whole county. 19.3% of these establishments are offices of physicians, well below the US share of 32.6%.
- Ambulatory health care establishments140Average employment 1,806
- Offices of physicians27
- Offices of dentists30
- Offices of other health practitioners38
What we'd prioritize for a Midland practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Midland; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Stand out among the physical therapists already here
2.2 times the US number of NPI-registered physical therapists per resident (one per 528 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,126 residents in Midland (US: one per 1,340). We would start with the Google Business Profile and review management.
Medicare-age services and an easy-to-read site
20.4% of Midland residents are 65 or older, against 17.2% for the US. We would give Medicare-age services their own pages, set in large type with the phone number one tap away (website design).
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Midland Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.