Burton, MI: Marketing for Dental & Medical Practices
What the public data says about Burton, and the first steps we would take for a practice there as a result.
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Burton at a glance
Furthest from the US: share of residents who speak Spanish at home (1.1% against 13.6%), then share with a bachelor's degree or higher (16.8% against 35.7%).
- Residents, July 2025 estimate29,313Down 1.3% from the April 2020 base of 29,703
- Median household income$60,052Below Michigan ($72,875), well below the US ($80,734)
- Median age43.7Above both Michigan (40.2) and the US (38.9)
- Residents 65 and older19.8%Above both Michigan (18.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)16.8%Well below both Michigan (32.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.1%Well below both Michigan (3.1%) and the US (13.6%)
The share who speak Spanish at home is where Burton and Flint (4 miles apart) differ most: 1.1% against 1.9%, then the median household income ($60,052 against $37,646).
Local healthcare landscape in Burton
Burton's Master Plan 2026-2046 traces the city to the Atherton Settlement, established in 1835, and records that the township was incorporated as the City of Burton on May 16, 1972. Its retail analysis covers the two major corridors, Saginaw Street and Center Road. The plan names Bentley Community Schools, Bendle Public Schools and Atherton Community Schools as school districts that lie completely within the city, and the city's own page says the area changed from an agricultural community to a suburban one. Hurley Medical Center was founded in 1908, and its Main Campus and Level 1 Trauma Center is at One Hurley Plaza in Flint. Hurley lists Hurley Urgent Care - Burton at 2065 S Center Rd, and its Hurley Adult Diabetes Center is also listed in Burton at 2065 S Center Rd, Suite D. McLaren Flint describes itself as a teaching hospital located in Flint, Michigan, affiliated with the Michigan State University College of Human Medicine.
Neighborhoods and areas
- Saginaw Street
- Center Road
Sources for this section
Who practices in Burton
NPI-registered providers with a practice address in Burton, by primary specialty (people, not offices). Per resident, optometrists are the group furthest above the US (3.2 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Burton | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 38 | 1 per 771 | 1 per 1,340 | Well above |
| Chiropractors | 11 | 1 per 2,665 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 28 | 1 per 1,047 | 1 per 1,181 | Above |
| Optometrists | 18 | 1 per 1,628 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 9,771 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Genesee County, 2024
2024 annual averages for the whole county. 19.7% of these establishments are offices of other health practitioners, well below the US share of 27.8%.
- Ambulatory health care establishments716Average employment 9,879
- Offices of physicians275
- Offices of dentists132
- Offices of other health practitioners141
What we'd prioritize for a Burton practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
None of the NPI-registered dermatologists list a practice address in Burton; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Stand out among the optometrists already here
3.2 times the US number of NPI-registered optometrists per resident (one per 1,628 residents). A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 771 residents in Burton (US: one per 1,340). The Google Business Profile comes first, then review management.
Keep the patients you already have
Burton had 390 fewer residents in July 2025 than in April 2020 (−1.3%). With fewer newcomers, patient texting comes first, so existing patients keep coming back.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Burton Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.