Dental & Medical Practice Marketing in Marshalltown, IA
Public data on Marshalltown, and what we would do first for a practice there because of it.
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Marshalltown at a glance
Furthest from the US: share of residents who speak Spanish at home (27.8% against 13.6%), then share with a bachelor's degree or higher (20.9% against 35.7%).
- Residents, July 2025 estimate27,536Down 0.2% from the April 2020 base of 27,594
- Median household income$69,068Below both Iowa ($75,059) and the US ($80,734)
- Median age35.7Below both Iowa (38.6) and the US (38.9)
- Residents 65 and older16.5%Below both Iowa (18.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)20.9%Well below both Iowa (31.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)27.8%Well above both Iowa (4.7%) and the US (13.6%)
Beside Ames, 37 miles away, Marshalltown differs most on the share who speak Spanish at home: 27.8% against 2.2%; next comes the share with a bachelor's degree or higher (20.9% against 65.8%).
Who practices in Marshalltown
People, not offices: each row counts NPI-registered providers whose practice address is in Marshalltown, by primary specialty. Per resident, optometrists are the group furthest above the US (2.1 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Marshalltown | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 24 | 1 per 1,147 | 1 per 1,340 | Above |
| Chiropractors | 8 | 1 per 3,442 | 1 per 3,311 | Below |
| Dermatologists | 1 | 1 per 27,536 | 1 per 17,857 | Well below |
| Physical therapists | 36 | 1 per 765 | 1 per 1,181 | Well above |
| Optometrists | 11 | 1 per 2,503 | 1 per 5,291 | Well above |
| Podiatrists | 1 | 1 per 27,536 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Marshalltown
UnityPoint Health Marshalltown Hospital is at 55 UnityPoint Way. Its Emergency Department is open 24/7, and its page describes a Level IV trauma center. The hospital's page lists diagnostic imaging such as X-ray, CT scans and MRI and says most of these procedures are done on an outpatient basis at UnityPoint Health Marshalltown Medical Park. The hospital's page lists 1914 as the founding of the Evangelical Deaconess Home and Hospital, known today as UnityPoint Health Marshalltown. On the city's council, four members represent wards and three serve at large. The city's community plans include the Marshalltown City Center Plan, and a Downtown Marshalltown Master Plan page covers the downtown implementation plan. The city's Linn Creek District page describes the district as just south of historic downtown Marshalltown.
Neighborhoods and areas
- Linn Creek District
- Downtown Marshalltown
Sources for this section
Private-sector health care employers in Marshall County, 2024
Annual averages for 2024, county-wide. 38.2% of these establishments are offices of other health practitioners, well above the US share of 27.8%.
- Ambulatory health care establishments55Average employment 640
- Offices of physicians14
- Offices of dentists10
- Offices of other health practitioners21
What we'd prioritize for a Marshalltown practice
Chosen by fixed rules from the figures above.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Marshalltown; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
A crowded field for optometrists
2.1 times the US number of NPI-registered optometrists per resident (one per 2,503 residents). A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.
Service pages in Spanish
Spanish is spoken at home by 27.8% of Marshalltown residents, against 13.6% nationally. Main service pages, forms and review requests get a Spanish version, as part of the website work.
Start with reviews and the Google Business Profile
Marshalltown has one NPI-registered dentist for every 1,147 residents, against one per 1,340 nationally. We would start with the Google Business Profile and review management.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Marshalltown Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.