Lima, OH: Marketing for Dental & Medical Practices
Public data on Lima, and what we would do first for a practice there because of it.
Lima at a glance
Furthest from the US: share of residents who speak Spanish at home (2.4% against 13.6%), then share with a bachelor's degree or higher (12.8% against 35.7%).
- Residents, July 2025 estimate34,695Down 2.3% from the April 2020 base of 35,523
- Median household income$46,240Well below both Ohio ($71,389) and the US ($80,734)
- Median age36.8Below both Ohio (39.7) and the US (38.9)
- Residents 65 and older16.0%Below both Ohio (18.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)12.8%Well below both Ohio (31.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.4%Below Ohio (2.6%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Lima and Findlay (33 miles apart) differ most: 12.8% against 30.6%, then the share who speak Spanish at home (2.4% against 3.8%).
Local healthcare landscape in Lima
The City of Lima's Housing and Neighborhoods department says it works to improve the quality of life in Lima's neighborhoods, and its Historic Preservation Board is dedicated to the character of Lima's historic districts. The city's Vision 2040 plan sorts neighborhoods into healthy, tipping point and revitalization categories using the Harsany Report. It also names downtown sites including the Rotary Riverwalk and Ottawa River Bikeway, the vacant Riverfront One warehouse on South Main Street, and the nationally registered Allen County Memorial Hall. For health care, Mercy Health lists St. Rita's Medical Center at 730 W. Market St. and says it has served Lima and west central Ohio since 1918.
Neighborhoods and areas
- Riverfront One
- Allen County Memorial Hall
- Rotary Riverwalk
Sources for this section
Who practices in Lima
NPI-registered providers with a practice address in Lima, by primary specialty (people, not offices). Per resident, Lima is furthest above the US among podiatrists (2.5 times the US rate) and lowest among plastic surgeons (none matched inside the city).
| Specialty | In Lima | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 29 | 1 per 1,196 | 1 per 1,340 | Above |
| Chiropractors | 13 | 1 per 2,669 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 8,674 | 1 per 17,857 | Well above |
| Physical therapists | 7 | 1 per 4,956 | 1 per 1,181 | Well below |
| Optometrists | 11 | 1 per 3,154 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 5,783 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Lima (160 of 163 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Allen County, 2024
2024 annual averages for the whole county. Offices of dentists are 10.9% of them, well below the US share of 18.5%.
- Ambulatory health care establishments202Average employment 2,755
- Offices of physicians96
- Offices of dentists22
- Offices of other health practitioners45
What we'd prioritize for a Lima practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Lima (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Keep the patients you already have
Lima had 828 fewer residents in July 2025 than in April 2020 (−2.3%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Put insurance and payment options up front
Median household income $46,240 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.7 times the US number of NPI-registered optometrists per resident (one per 3,154 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Talk to Us About Your Lima Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Lima, using 2020 census blocks.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.