Springfield, OH: Marketing for Dental & Medical Practices
Public data on Springfield, and what we would do first for a practice there because of it.
Springfield at a glance
Furthest from the US: share of residents who speak Spanish at home (3.0% against 13.6%), then share with a bachelor's degree or higher (16.8% against 35.7%).
- Residents, July 2025 estimate58,281Down 0.6% from the April 2020 base of 58,632
- Median household income$47,143Well below both Ohio ($71,389) and the US ($80,734)
- Median age37.9Below Ohio (39.7), close to the US (38.9)
- Residents 65 and older17.8%Close to Ohio (18.3%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)16.8%Well below both Ohio (31.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.0%Above Ohio (2.6%), well below the US (13.6%)
The share who speak Spanish at home is where Springfield and Dayton (24 miles apart) differ most: 3.0% against 4.2%, then the share with a bachelor's degree or higher (16.8% against 21.6%).
Local healthcare landscape in Springfield
Mercy Health's Springfield Regional Medical Center is at 100 Medical Center Dr. in Springfield, and its page says it has provided comprehensive medical services for residents of Clark County and surrounding communities for over 100 years, and lists 24/7 emergency services, maternity services, critical and intensive care, surgery and pediatric care. The City of Springfield's Guidelines for Historic Properties describe the South Fountain Preservation Area as a residential neighborhood in Springfield that is also listed on the National Register of Historic Places, and list the East High Street Historic District, which they say developed as a residential neighborhood during the mid-late 1800s and early 1900s. The city's 2024 Action Plan describes the Southside of Springfield as a Legacy Neighborhood, and its Engaged Neighborhood Plan says the Phase II area covers about 222 acres in Springfield and is bounded by West Pleasant, Perrin, South Yellow Springs and Center Streets.
Neighborhoods and areas
- South Fountain Preservation Area
- East High Street Historic District
- Southside
Sources for this section
Who practices in Springfield
NPI-registered providers with a practice address in Springfield, by primary specialty (people, not offices). Per resident, Springfield is furthest above the US among optometrists (1.6 times the US rate) and lowest among physical therapists (0.3 times).
| Specialty | In Springfield | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 42 | 1 per 1,388 | 1 per 1,340 | Below |
| Chiropractors | 11 | 1 per 5,298 | 1 per 3,311 | Well below |
| Dermatologists | 2 | 1 per 29,140 | 1 per 17,857 | Well below |
| Physical therapists | 16 | 1 per 3,643 | 1 per 1,181 | Well below |
| Optometrists | 18 | 1 per 3,238 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 19,427 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 58,281 | 1 per 58,824 | Close |
Private-sector health care employers in Clark County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 20.6% of them, well below the US share of 27.8%.
- Ambulatory health care establishments204Average employment 2,043
- Offices of physicians88
- Offices of dentists32
- Offices of other health practitioners42
What we'd prioritize for a Springfield practice
Chosen by fixed rules from the figures above.
Room to stand out for physical therapists
Springfield has 0.3 times the US number of NPI-registered physical therapists per resident (one for every 3,643 residents). Fewer local competitors in search for a physical therapist. See our marketing for physical therapists.
Put insurance and payment options up front
Median household income $47,143 (US $80,734). Plans accepted and financing belong on every page of the website.
Get into local search early
Across the seven provider groups on this page, Springfield has 16.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is physical therapists, at 0.3 times the US rate. Fewer competitors to outrank: we would start with local SEO.
A crowded field for optometrists
1.6 times the US number of NPI-registered optometrists per resident (one per 3,238 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Location pages near Springfield
Talk to Us About Your Springfield Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.