Lewiston, ID

Dental & Medical Practice Marketing in Lewiston, ID

What the public data says about Lewiston, and the first steps we would take for a practice there as a result.

34,717residents (2025 estimate)
22NPI-registered dentists
$72,197median household income

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Residents

Lewiston at a glance

Furthest from the US: share of residents who speak Spanish at home (1.1% against 13.6%), then share with a bachelor's degree or higher (27.5% against 35.7%).

  • Residents, July 2025 estimate34,717Up 1.5% from the April 2020 base of 34,211
  • Median household income$72,197Below both Idaho ($77,800) and the US ($80,734)
  • Median age39.8Above Idaho (37.3), close to the US (38.9)
  • Residents 65 and older20.6%Well above Idaho (17.0%), above the US (17.2%)
  • Bachelor's degree or higher (residents 25+)27.5%Below Idaho (31.8%), well below the US (35.7%)
  • Speak Spanish at home (residents 5+)1.1%Well below both Idaho (8.1%) and the US (13.6%)

Beside Moscow, 23 miles away, Lewiston differs most on the share who speak Spanish at home: 1.1% against 2.4%; next comes the share of residents 65 and older (20.6% against 10.4%).

Providers

Who practices in Lewiston

People, not offices: each row counts NPI-registered providers whose practice address is in Lewiston, by primary specialty. Per resident, plastic surgeons are the group furthest above the US (1.7 times the US rate) and dermatologists the lowest (0.5 times).

SpecialtyIn LewistonResidents per providerUSAgainst the US
Dentists221 per 1,5781 per 1,340Below
Chiropractors91 per 3,8571 per 3,311Below
Dermatologists11 per 34,7171 per 17,857Well below
Physical therapists331 per 1,0521 per 1,181Above
Optometrists111 per 3,1561 per 5,291Well above
Podiatrists21 per 17,3591 per 14,706Below
Plastic surgeons11 per 34,7171 per 58,824Well above
Local context

Local healthcare landscape in Lewiston

St. Joseph Regional Medical Center, at 415 6th Street in Lewiston, says "We are a Catholic hospital." The Sisters of St. Joseph of Belvidere, Illinois, agreed in 1901 to establish a hospital in Lewiston, and St. Joseph Hospital opened on Feb. 8, 1902, in a seven-room frame house. Lewis-Clark State College, founded in 1893 and located in Lewiston, lists a School of Health Professions among its schools. The city's Envision Lewiston 2044 existing conditions report describes the historic downtown on the lowest terrace, the Normal Hill neighborhood on the next, and the Orchards neighborhood and the Airport on the highest. Its parks table sorts open spaces by neighborhood, including North Lewiston, Normal Hill, East Lewiston, Country Club, West Orchards, Central Orchards and East Orchards.

Neighborhoods and areas

  • North Lewiston
  • Normal Hill
  • East Lewiston
  • Country Club
  • West Orchards
  • Central Orchards
  • East Orchards

Sources for this section

Employers

Private-sector health care employers in Nez Perce County, 2024

2024 annual averages for the whole county. 19.7% of these establishments are offices of physicians, well below the US share of 32.6%.

  • Ambulatory health care establishments142Average employment 1,446
  • Offices of physicians28
  • Offices of dentists20
  • Offices of other health practitioners38
Our plan

What we'd prioritize for a Lewiston practice

Picked from the figures above by fixed rules.

  1. A crowded field for optometrists

    Lewiston has 1.7 times the US number of NPI-registered optometrists per resident, one for every 3,156 residents. A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.

  2. An opening for dermatologists

    NPI-registered dermatologists per resident in Lewiston are at 0.5 times the US rate, one for every 34,717 residents. That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.

  3. Easy-to-read pages for Medicare-age services

    20.6% of Lewiston residents are 65 or older, against 17.2% for the US. We would give Medicare-age services their own pages, set in large type with the phone number one tap away (website design).

  4. Put insurance and payment options up front

    Median household income $72,197 (US $80,734). Plans accepted and financing belong on every page of the service pages.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.