Lawrence, MA

Lawrence, MA: Marketing for Dental & Medical Practices

Public data on Lawrence, and what we would do first for a practice there because of it.

89,320residents (2025 estimate)
84NPI-registered dentists
$60,433median household income
Residents

Lawrence at a glance

Furthest from the US: share of residents who speak Spanish at home (73.6% against 13.6%), then share with a bachelor's degree or higher (16.8% against 35.7%).

  • Residents, July 2025 estimate89,320Up 0.2% from the April 2020 base of 89,173
  • Median household income$60,433Well below both Massachusetts ($103,960) and the US ($80,734)
  • Median age32.6Below both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older10.5%Well below both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)16.8%Well below both Massachusetts (47.3%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)73.6%Well above both Massachusetts (9.7%) and the US (13.6%)

The share who speak Spanish at home is where Lawrence and Haverhill (7 miles apart) differ most: 73.6% against 19.8%, then the share with a bachelor's degree or higher (16.8% against 32.6%).

Local context

Local healthcare landscape in Lawrence

Merrimack Health lists its address as 1 General Street, Lawrence, and includes hospitals in Lawrence, Haverhill, and Methuen. Its history page says that in 1899 industrialist William A. Russell donated his Prospect Hill estate for a new hospital, and that Lawrence General Hospital opened there in 1902. The same page also names the Santagati Center for surgery and the Andover Medical Center. The City of Lawrence describes neighborhood associations as grassroots residents groups that are neither City agencies nor City Departments, and its page lists Colonial Heights, Mount Vernon, Prospect Hill / Back Bay, South Common Central, South Lawrence West and Tower Hill, along with the District A Neighborhood Association.

Neighborhoods and areas

  • Colonial Heights
  • Mount Vernon
  • Prospect Hill / Back Bay
  • South Common Central
  • South Lawrence West
  • Tower Hill

Sources for this section

Providers

Who practices in Lawrence

NPI-registered providers with a practice address in Lawrence, by primary specialty (people, not offices). Per resident, Lawrence is furthest above the US among dentists (1.3 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn LawrenceResidents per providerUSAgainst the US
Dentists841 per 1,0631 per 1,340Well above
Chiropractors81 per 11,1651 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists221 per 4,0601 per 1,181Well below
Optometrists141 per 6,3801 per 5,291Below
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Essex County, 2024

2024 annual averages for the whole county. Offices of dentists are 28.0% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments1,264Average employment 23,376
  • Offices of physicians323
  • Offices of dentists354
  • Offices of other health practitioners332
Our plan

What we'd prioritize for a Lawrence practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Lawrence (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Spanish-language service pages

    73.6% of Lawrence residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.

  3. Get into local search early

    Across the seven provider groups on this page, Lawrence has 14.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.

  4. Stand out among the dental offices nearby

    Dentist offices make up 28.0% of the private-sector ambulatory health care establishments in Essex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

Location pages near Lawrence

Talk to Us About Your Lawrence Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.