Laurel, MD: Marketing for Dental & Medical Practices
Public data on Laurel, and what we would do first for a practice there because of it.
Laurel at a glance
Furthest from the US: share of residents 65 and older (11.5% against 17.2%), then share with a bachelor's degree or higher (47.6% against 35.7%).
- Residents, July 2025 estimate30,254Up 0.6% from the April 2020 base of 30,062
- Median household income$100,504Below Maryland ($103,678), well above the US ($80,734)
- Median age36.3Below both Maryland (39.4) and the US (38.9)
- Residents 65 and older11.5%Well below both Maryland (16.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.6%Above Maryland (43.5%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)17.6%Well above both Maryland (9.6%) and the US (13.6%)
The share of residents 65 and older is where Laurel and College Park (8 miles apart) differ most: 11.5% against 6.3%, then the median age (36.3 against 21.5).
Local healthcare landscape in Laurel
UM Laurel Medical Center, at 7150 Contee Road, describes itself as emphasizing wellness and preventive care and lists a full-service, 24-hour Emergency Room staffed by emergency medicine physicians. UM Capital Region Health says it offers primary and specialty care at locations in Bowie, Largo, Laurel, National Harbor and Suitland. The City of Laurel's draft Master Plan numbers the city's neighborhoods. Neighborhood 4 is known as the Grove area, Neighborhood 6 is concentrated around the Fairlawn Subdivision, and Neighborhood 10 is known as the Greens of Patuxent. The plan also describes a neighborhood almost entirely occupied by the Laurel Lakes Planned Development Area, names the Carriage Hill zero-lot-line development, and refers to the Ashford Subdivision.
Neighborhoods and areas
- Grove
- Fairlawn Subdivision
- Laurel Lakes
- Greens of Patuxent
- Carriage Hill
- Ashford Subdivision
Sources for this section
Who practices in Laurel
NPI-registered providers with a practice address in Laurel, by primary specialty (people, not offices). Per resident, Laurel is furthest above the US among podiatrists (3.4 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Laurel | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 48 | 1 per 630 | 1 per 1,340 | Well above |
| Chiropractors | 9 | 1 per 3,362 | 1 per 3,311 | Close |
| Dermatologists | 2 | 1 per 15,127 | 1 per 17,857 | Above |
| Physical therapists | 59 | 1 per 513 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 4,322 | 1 per 5,291 | Well above |
| Podiatrists | 7 | 1 per 4,322 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Prince George's County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 16.4% of them, well below the US share of 27.8%.
- Ambulatory health care establishments1,590Average employment 15,478
- Offices of physicians544
- Offices of dentists294
- Offices of other health practitioners260
What we'd prioritize for a Laurel practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Laurel (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 630 residents in Laurel (US: one per 1,340). That is 2.1 times the national rate. We would start with the Google Business Profile and review management.
A crowded field for physical therapists
2.3 times the US number of NPI-registered physical therapists per resident (one per 513 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Lead with elective and cash-pay services
The median household income in Laurel is $100,504, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Talk to Us About Your Laurel Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.