Baltimore, MD: Marketing for Dental & Medical Practices
Public data on Baltimore, and what we would do first for a practice there because of it.
Baltimore at a glance
Furthest from the US: share of residents who speak Spanish at home (5.9% against 13.6%), then median household income ($62,177 against $80,734).
- Residents, July 2025 estimate569,997Down 2.7% from the April 2020 base of 585,729
- Median household income$62,177Well below both Maryland ($103,678) and the US ($80,734)
- Median age36.2Below both Maryland (39.4) and the US (38.9)
- Residents 65 and older15.3%Below both Maryland (16.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)36.1%Below Maryland (43.5%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)5.9%Well below both Maryland (9.6%) and the US (13.6%)
The median household income is where Baltimore and Bowie (25 miles apart) differ most: $62,177 against $141,995, then the share with a bachelor's degree or higher (36.1% against 50.4%).
Local healthcare landscape in Baltimore
University of Maryland Medical Center calls itself Maryland's academic medical center and one medical center with two campuses, Downtown and Midtown, and says it is home to the University of Maryland Greenebaum Comprehensive Cancer Center and the University of Maryland Golisano Children's Hospital. MedStar Union Memorial Hospital is at 201 E. University Pkwy. and describes itself as a regional specialty and teaching hospital. The Baltimore City Health Department presents a health profile for each of the city's 55 Community Statistical Areas, which it describes as clusters of neighborhoods developed by the City's Planning Department based on recognizable city neighborhoods. The Community Statistical Area profiles include Canton, Fells Point, Highlandtown, Hamilton, Lauraville, Midtown and Cherry Hill.
Neighborhoods and areas
- Canton
- Fells Point
- Highlandtown
- Hamilton
- Lauraville
- Midtown
- Cherry Hill
Sources for this section
Who practices in Baltimore
NPI-registered providers with a practice address in Baltimore, by primary specialty (people, not offices). Per resident, Baltimore is furthest above the US among plastic surgeons (3.0 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In Baltimore | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 481 | 1 per 1,185 | 1 per 1,340 | Above |
| Chiropractors | 82 | 1 per 6,951 | 1 per 3,311 | Well below |
| Dermatologists | 67 | 1 per 8,507 | 1 per 17,857 | Well above |
| Physical therapists | 626 | 1 per 911 | 1 per 1,181 | Well above |
| Optometrists | 100 | 1 per 5,700 | 1 per 5,291 | Below |
| Podiatrists | 48 | 1 per 11,875 | 1 per 14,706 | Well above |
| Plastic surgeons | 29 | 1 per 19,655 | 1 per 58,824 | Well above |
Private-sector health care employers in Baltimore city, 2024
2024 annual averages for the whole county. Offices of dentists are 9.9% of them, well below the US share of 18.5%.
- Ambulatory health care establishments1,051Average employment 20,573
- Offices of physicians292
- Offices of dentists104
- Offices of other health practitioners234
What we'd prioritize for a Baltimore practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
Baltimore had 15,732 fewer residents in July 2025 than in April 2020 (−2.7%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for plastic surgeons
3.0 times the US number of NPI-registered plastic surgeons per resident (one per 19,655 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Room to stand out for chiropractors
Baltimore has 0.5 times the US number of NPI-registered chiropractors per resident (one for every 6,951 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Put insurance and payment options up front
Median household income $62,177 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Baltimore Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.