Kerrville, TX

Kerrville, TX: Marketing for Dental & Medical Practices

What the public data says about Kerrville, and the first steps we would take for a practice there as a result.

25,578residents (2025 estimate)
37NPI-registered dentists
$62,102median household income

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Local context

Local healthcare landscape in Kerrville

Peterson Health describes itself as an independent, nonprofit healthcare organization. The Peterson Health Campus in Kerrville is home to Peterson Regional Medical Center, Peterson Health Surgery Center, Pevehouse Ambulatory Care Center, Cailloux Professional Building, and Peterson Hospice and Home Care. The Kerrville 2050 Comprehensive Plan says the city's medical center lies just southwest of the Guadalupe River and Downtown, and it describes that area as anchored by Peterson Hospital. The plan calls Kerrville the home of Schreiner University, the Kerrville Municipal Airport and Kerrville State Hospital, among others. It names the Doyle neighborhood as one of its Strategic Catalyst Areas and says it will include small area plans for Downtown and Nimitz Lake.

Residents

Kerrville at a glance

Furthest from the US: share of residents 65 and older (28.2% against 17.2%), then share of residents who speak Spanish at home (9.4% against 13.6%).

  • Residents, July 2025 estimate25,578Up 5.4% from the April 2020 base of 24,270
  • Median household income$62,102Well below both Texas ($78,476) and the US ($80,734)
  • Median age41.7Above both Texas (35.6) and the US (38.9)
  • Residents 65 and older28.2%Well above both Texas (13.4%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)34.4%Close to Texas (33.8%), below the US (35.7%)
  • Speak Spanish at home (residents 5+)9.4%Well below both Texas (28.1%) and the US (13.6%)

The share who speak Spanish at home is where Kerrville and San Antonio (54 miles apart) differ most: 9.4% against 36.4%, then the share of residents 65 and older (28.2% against 13.4%).

Providers

Who practices in Kerrville

People, not offices: each row counts NPI-registered providers whose practice address is in Kerrville, by primary specialty. Per resident, podiatrists are the group furthest above the US (2.9 times the US rate) and plastic surgeons the lowest (none matched inside the city).

SpecialtyIn KerrvilleResidents per providerUSAgainst the US
Dentists371 per 6911 per 1,340Well above
Chiropractors171 per 1,5051 per 3,311Well above
Dermatologists31 per 8,5261 per 17,857Well above
Physical therapists281 per 9141 per 1,181Well above
Optometrists121 per 2,1321 per 5,291Well above
Podiatrists51 per 5,1161 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below

These counts include only providers whose practice address the Census Geocoder places inside Kerrville (107 of 107 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.

Employers

Private-sector health care employers in Kerr County, 2024

2024 annual averages for the whole county. Offices of other health practitioners are 22.8% of them, below the US share of 27.8%.

  • Ambulatory health care establishments123Average employment 1,109
  • Offices of physicians48
  • Offices of dentists19
  • Offices of other health practitioners28
Our plan

What we'd prioritize for a Kerrville practice

Picked from the figures above by fixed rules.

  1. An opening for plastic surgeons

    None of the NPI-registered plastic surgeons list a practice address in Kerrville; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. Start with reviews and the Google Business Profile

    One NPI-registered dentist per 691 residents in Kerrville (US: one per 1,340). We would start with the Google Business Profile and review management.

  3. Stand out among the optometrists already here

    Kerrville has 2.5 times the US number of NPI-registered optometrists per resident, one for every 2,132 residents. A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.

  4. Easy-to-read pages for Medicare-age services

    28.2% of Kerrville residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

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Sources

Provider counts are NPI records whose practice address the Census Geocoder places inside Kerrville, using 2020 census blocks.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.