Schertz, TX

Dental & Medical Practice Marketing in Schertz, TX

Public data on Schertz, and what we would do first for a practice there because of it.

45,978residents (2025 estimate)
20NPI-registered dentists
$99,948median household income

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Residents

Schertz at a glance

Furthest from the US: share of residents 65 and older (13.6% against 17.2%), then median household income ($99,948 against $80,734).

  • Residents, July 2025 estimate45,978Up 9.1% from the April 2020 base of 42,137
  • Median household income$99,948Well above both Texas ($78,476) and the US ($80,734)
  • Median age38.6Above Texas (35.6), close to the US (38.9)
  • Residents 65 and older13.6%Close to Texas (13.4%), well below the US (17.2%)
  • Bachelor's degree or higher (residents 25+)39.8%Above both Texas (33.8%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)15.2%Well below Texas (28.1%), above the US (13.6%)

Beside Cibolo, 2 miles away, Schertz differs most on the share who speak Spanish at home: 15.2% against 10.8%; next comes the share of residents 65 and older (13.6% against 10.5%).

Local context

Local healthcare landscape in Schertz

Methodist Hospital Northeast is in Live Oak rather than Schertz, listing 12412 Judson Rd, and its page says it has undergone significant renovations to better meet the needs of northeast Bexar, Guadalupe and Comal Counties. The Schertz history page says Sebastian Schertz bought land in 1866 and settled in the southwestern corner of Guadalupe County, where he developed a farming and business enterprise that became the heartbeat for a small town named Cut-Off. The city's HOA contact list names communities including Crossvine, Scenic Hills, Woodland Oaks Village, Pecan Grove and Windy Meadows. The Comprehensive Land Plan page describes a 2013 sector plan amendment that includes a North Sector Plan and a South Sector Plan, and the city has Neighborhood Empowerment Zones, among them a Main Street zone and an FM 78 zone.

Providers

Who practices in Schertz

People, not offices: each row counts NPI-registered providers whose practice address is in Schertz, by primary specialty. Per resident, physical therapists are the group closest to the US rate (0.9 times the US rate) and plastic surgeons the lowest (none matched inside the city).

SpecialtyIn SchertzResidents per providerUSAgainst the US
Dentists201 per 2,2991 per 1,340Well below
Chiropractors121 per 3,8321 per 3,311Below
Dermatologists0–1 per 17,857Well below
Physical therapists361 per 1,2771 per 1,181Below
Optometrists11 per 45,9781 per 5,291Well below
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below

These counts include only providers whose practice address the Census Geocoder places inside Schertz (219 of 255 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.

Employers

Private-sector health care employers in Guadalupe County, 2024

Annual averages for 2024, county-wide. 25.0% of these establishments are offices of dentists, well above the US share of 18.5%.

  • Ambulatory health care establishments200Average employment 1,812
  • Offices of physicians68
  • Offices of dentists50
  • Offices of other health practitioners50
Our plan

What we'd prioritize for a Schertz practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Schertz (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Be easy to find for people who just moved here

    Between April 2020 and July 2025, Schertz added 3,841 residents (+9.1%). With that many new residents, we would start with maps and directory listings.

  3. Get into local search early

    Counting all seven provider groups on this page, Schertz has 15.0 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is dermatologists, with none matched inside the city. Fewer competitors to outrank: we would start with local SEO.

  4. Stand out among the dental offices nearby

    Dentist offices make up 25.0% of the private-sector ambulatory health care establishments in Guadalupe County, against 18.5% nationally. Here a dental practice should be known for one thing; see our dental practice marketing.

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State rules

Texas advertising rules to know

We check 5 Texas rules before anything goes live; the Texas page quotes each one.

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Sources

Provider counts are NPI records whose practice address the Census Geocoder places inside Schertz, using 2020 census blocks.

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