New Braunfels, TX: Marketing for Dental & Medical Practices
Public data on New Braunfels, and what we would do first for a practice there because of it.
New Braunfels at a glance
Furthest from the US: share of residents who speak Spanish at home (17.6% against 13.6%), then share of residents 65 and older (14.9% against 17.2%).
- Residents, July 2025 estimate122,492Up 35.5% from the April 2020 base of 90,394
- Median household income$86,021Above both Texas ($78,476) and the US ($80,734)
- Median age37.1Above Texas (35.6), below the US (38.9)
- Residents 65 and older14.9%Above Texas (13.4%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)38.6%Above both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)17.6%Well below Texas (28.1%), well above the US (13.6%)
The median household income is where New Braunfels and San Marcos (16 miles apart) differ most: $86,021 against $51,281, then the median age (37.1 against 25.5).
Local healthcare landscape in New Braunfels
CHRISTUS Santa Rosa Hospital - New Braunfels is at 600 North Union Avenue and lists its hours as 24 hr. every day of the week. Its page lists departments including Birthing, Cardiology, Gastroenterology, ER, ICU, Orthopedics, Rehabilitation, Stroke and Wound Care, and the hospital describes a Digestive Disease Center and an Electrophysiology (EP) Lab. The city's Historic Preservation page names the Mill Street Historic District, the Downtown Historic District, the Sophienburg Hill Historic District and the Stock Historic District. Its Historic Districts page says Alexander Rossy platted the "Hill" in 1856, which included the original location of the Sophienburg Fort and today's Academy Avenue. The city's West End Area Plan names the West End of New Braunfels as its project study area, bounded by Loop 337 to the west, Walnut Avenue to the east, I-35 to the south and the railroad tracks to the north.
Neighborhoods and areas
- Mill Street Historic District
- Downtown Historic District
- Sophienburg Hill Historic District
- Stock Historic District
- West End
Sources for this section
Who practices in New Braunfels
NPI-registered providers with a practice address in New Braunfels, by primary specialty (people, not offices). Per resident, New Braunfels is furthest above the US among physical therapists (1.2 times the US rate) and lowest among plastic surgeons (0.5 times).
| Specialty | In New Braunfels | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 72 | 1 per 1,701 | 1 per 1,340 | Well below |
| Chiropractors | 35 | 1 per 3,500 | 1 per 3,311 | Below |
| Dermatologists | 7 | 1 per 17,499 | 1 per 17,857 | Close |
| Physical therapists | 123 | 1 per 996 | 1 per 1,181 | Above |
| Optometrists | 24 | 1 per 5,104 | 1 per 5,291 | Above |
| Podiatrists | 7 | 1 per 17,499 | 1 per 14,706 | Below |
| Plastic surgeons | 1 | 1 per 122,492 | 1 per 58,824 | Well below |
Private-sector health care employers in Comal County, 2024
2024 annual averages for the whole county. Offices of physicians are 38.8% of them, above the US share of 32.6%.
- Ambulatory health care establishments402Average employment 3,371
- Offices of physicians156
- Offices of dentists74
- Offices of other health practitioners113
What we'd prioritize for a New Braunfels practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
New Braunfels grew by 32,098 residents (+35.5%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Room to stand out for plastic surgeons
New Braunfels has 0.5 times the US number of NPI-registered plastic surgeons per resident (one for every 122,492 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A complete Google Business Profile
Before anything else, the profile patients see in New Braunfels map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Location pages near New Braunfels
Talk to Us About Your New Braunfels Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.