Homewood, AL

Homewood, AL: Marketing for Dental & Medical Practices

Public data on Homewood, and what we would do first for a practice there because of it.

28,118residents (2025 estimate)
39NPI-registered dentists
$94,485median household income

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Residents

Homewood at a glance

The two figures furthest from the US are the share of residents who speak Spanish at home (3.8% against 13.6%) and the share with a bachelor's degree or higher (70.9% against 35.7%).

  • Residents, July 2025 estimate28,118Up 6.4% from the April 2020 base of 26,416
  • Median household income$94,485Well above Alabama ($63,999), above the US ($80,734)
  • Median age29.0Well below both Alabama (39.3) and the US (38.9)
  • Residents 65 and older11.0%Well below both Alabama (17.8%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)70.9%Well above both Alabama (28.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)3.8%Close to Alabama (3.9%), well below the US (13.6%)

The share who speak Spanish at home is where Homewood and Vestavia Hills (4 miles apart) differ most: 3.8% against 2.1%, then the share of residents 65 and older (11.0% against 19.1%).

Providers

Who practices in Homewood

People, not offices: each row counts NPI-registered providers whose practice address is in Homewood, by primary specialty. Per resident, Homewood is furthest above the US among dermatologists (5.1 times the US rate) and lowest among podiatrists (1.0 times).

SpecialtyIn HomewoodResidents per providerUSAgainst the US
Dentists391 per 7211 per 1,340Well above
Chiropractors121 per 2,3431 per 3,311Well above
Dermatologists81 per 3,5151 per 17,857Well above
Physical therapists971 per 2901 per 1,181Well above
Optometrists141 per 2,0081 per 5,291Well above
Podiatrists21 per 14,0591 per 14,706Above
Plastic surgeons11 per 28,1181 per 58,824Well above
Local context

Local healthcare landscape in Homewood

Baptist Health Brookwood Hospital lists a Birmingham address and says it offers advanced care to serve the Homewood and surrounding communities; its page cites Primary Stroke Center certification from The Joint Commission and a campus that includes the Women's Medical Center. Samford University describes its campus as located in the Birmingham suburb of Homewood, with programs in health professions, nursing, pharmacy, and public health. The city's own history page says the smaller communities that would eventually become Homewood included Rosedale, Grove Park, Edgewood, and Oak Grove, that Rosedale, Edgewood, and Grove Park voted to incorporate under the name Homewood, that the city of Hollywood was annexed into Homewood in 1929, and that Oak Grove was annexed in 1955.

Employers

Private-sector health care employers in Jefferson County, 2024

Annual averages for 2024, county-wide. Offices of physicians are 37.1% of them, above the US share of 32.6%.

  • Ambulatory health care establishments1,696Average employment 24,984
  • Offices of physicians629
  • Offices of dentists293
  • Offices of other health practitioners433
Our plan

What we'd prioritize for a Homewood practice

Chosen by fixed rules from the figures above.

  1. Stand out among the physical therapists already here

    Homewood has 4.1 times the US number of NPI-registered physical therapists per resident, one for every 290 residents. A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.

  2. Start with reviews and the Google Business Profile

    One NPI-registered dentist per 721 residents in Homewood (US: one per 1,340). The Google Business Profile comes first, then review management.

  3. Detailed treatment pages first

    Among Homewood residents 25 and older, 70.9% hold a bachelor's degree or higher (US 35.7%). Detailed treatment pages come first, and the SEO work builds on them.

  4. Make the practice easy to find for new residents

    Homewood grew by 1,702 residents (+6.4%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.