Duluth, MN: Marketing for Dental & Medical Practices
Public data on Duluth, and what we would do first for a practice there because of it.
Duluth at a glance
Furthest from the US: share of residents who speak Spanish at home (1.4% against 13.6%), then share with a bachelor's degree or higher (44.0% against 35.7%).
- Residents, July 2025 estimate88,330Up 1.7% from the April 2020 base of 86,878
- Median household income$68,807Well below Minnesota ($89,062), below the US ($80,734)
- Median age35.2Below both Minnesota (38.8) and the US (38.9)
- Residents 65 and older17.3%Close to both Minnesota (17.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)44.0%Above Minnesota (39.4%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)1.4%Well below both Minnesota (4.2%) and the US (13.6%)
The share who speak Spanish at home is where Duluth and Blaine (122 miles apart) differ most: 1.4% against 3.1%, then the median household income ($68,807 against $106,801).
Local healthcare landscape in Duluth
Essentia Health describes itself as an integrated health system and states that it is headquartered in Duluth, Minnesota. Aspirus lists St. Luke's Cancer Care in the Lakeview Building at 1001 East Superior Street and an Aspirus St. Luke's Behavioral Health Clinic at 220 North 6th Avenue East. The University of Minnesota Medical School's Duluth campus educates first and second-year medical students committed to practicing in rural or American Indian communities. A small area plan is a plan developed for a clearly defined area. The City of Duluth lists small area plans for Lincoln Park, Park Point, Riverside, Gary/New Duluth and the Bayfront District, a brownfields revitalization plan for Irving Fairmount, a core investment area plan for Spirit Valley, and neighborhood revitalization plans for Morgan Park, Hillside and West Duluth.
Neighborhoods and areas
- Lincoln Park
- Park Point
- Riverside
- Gary/New Duluth
- Irving Fairmount
- Morgan Park
- Spirit Valley
Sources for this section
Who practices in Duluth
NPI-registered providers with a practice address in Duluth, by primary specialty (people, not offices). Per resident, Duluth is furthest above the US among plastic surgeons (4.7 times the US rate) and lowest among optometrists (1.3 times).
| Specialty | In Duluth | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 91 | 1 per 971 | 1 per 1,340 | Well above |
| Chiropractors | 36 | 1 per 2,454 | 1 per 3,311 | Well above |
| Dermatologists | 10 | 1 per 8,833 | 1 per 17,857 | Well above |
| Physical therapists | 247 | 1 per 358 | 1 per 1,181 | Well above |
| Optometrists | 21 | 1 per 4,206 | 1 per 5,291 | Well above |
| Podiatrists | 12 | 1 per 7,361 | 1 per 14,706 | Well above |
| Plastic surgeons | 7 | 1 per 12,619 | 1 per 58,824 | Well above |
Private-sector health care employers in St. Louis County, 2024
2024 annual averages for the whole county. Offices of physicians are 22.3% of them, well below the US share of 32.6%.
- Ambulatory health care establishments264Average employment 4,626
- Offices of physicians59
- Offices of dentists60
- Offices of other health practitioners86
What we'd prioritize for a Duluth practice
Chosen by fixed rules from the figures above.
A crowded field for physical therapists
3.3 times the US number of NPI-registered physical therapists per resident (one per 358 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 971 residents in Duluth (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the dental offices nearby
Dentist offices make up 22.7% of the private-sector ambulatory health care establishments in St. Louis County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Put insurance and payment options up front
Median household income $68,807 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Duluth Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.