Charleston, SC: Marketing for Dental & Medical Practices
Public data on Charleston, and what we would do first for a practice there because of it.
Charleston at a glance
Furthest from the US: share of residents who speak Spanish at home (4.1% against 13.6%), then share with a bachelor's degree or higher (58.3% against 35.7%).
- Residents, July 2025 estimate159,423Up 5.8% from the April 2020 base of 150,746
- Median household income$92,414Well above South Carolina ($69,324), above the US ($80,734)
- Median age36.6Below both South Carolina (40.2) and the US (38.9)
- Residents 65 and older16.4%Below both South Carolina (18.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)58.3%Well above both South Carolina (32.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)4.1%Well below both South Carolina (5.3%) and the US (13.6%)
The share who speak Spanish at home is where Charleston and Mount Pleasant (6 miles apart) differ most: 4.1% against 1.5%, then the median household income ($92,414 against $124,755).
Local healthcare landscape in Charleston
MUSC was founded in 1824 in Charleston and has colleges of Dental Medicine, Graduate Studies, Health Professions, Medicine, Nursing and Pharmacy. Its Downtown Charleston Campus Master Plan was created so that its historic campus can continue serving patients, students and communities. The Ralph H. Johnson Department of Veterans Affairs Medical Center, at 109 Bee Street in Charleston, says its main campus provides primary care and specialty health services. The City of Charleston's Neighborhood Commission & Council page groups neighborhood presidents into sectors downtown, in West Ashley, on Daniel Island and Cainhoy, and on James and Johns Islands. The city's Neighborhood Spotlight features associations such as Wagener Terrace, Radcliffeborough, Hampton Park Terrace, Riverland Terrace and Daniel Island.
Neighborhoods and areas
- Wagener Terrace
- Radcliffeborough
- Hampton Park Terrace
- Riverland Terrace
- Daniel Island
- West Ashley
- Cainhoy
Sources for this section
Who practices in Charleston
NPI-registered providers with a practice address in Charleston, by primary specialty (people, not offices). Per resident, Charleston is furthest above the US among dermatologists (7.5 times the US rate) and lowest among podiatrists (1.5 times).
| Specialty | In Charleston | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 265 | 1 per 602 | 1 per 1,340 | Well above |
| Chiropractors | 94 | 1 per 1,696 | 1 per 3,311 | Well above |
| Dermatologists | 67 | 1 per 2,379 | 1 per 17,857 | Well above |
| Physical therapists | 244 | 1 per 653 | 1 per 1,181 | Well above |
| Optometrists | 51 | 1 per 3,126 | 1 per 5,291 | Well above |
| Podiatrists | 16 | 1 per 9,964 | 1 per 14,706 | Well above |
| Plastic surgeons | 11 | 1 per 14,493 | 1 per 58,824 | Well above |
Private-sector health care employers in Charleston County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 23.3% of them, below the US share of 27.8%.
- Ambulatory health care establishments1,338Average employment 15,678
- Offices of physicians512
- Offices of dentists245
- Offices of other health practitioners312
What we'd prioritize for a Charleston practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
7.5 times the US number of NPI-registered dermatologists per resident (one per 2,379 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 602 residents in Charleston (US: one per 1,340). That is 2.2 times the national rate. We would start with the Google Business Profile and review management.
Service pages that answer the questions
58.3% of Charleston residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Be easy to find for people who just moved here
Charleston grew by 8,677 residents (+5.8%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Talk to Us About Your Charleston Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.