Augusta, GA: Marketing for Dental & Medical Practices
Public data on Augusta, and what we would do first for a practice there because of it.
Augusta at a glance
Furthest from the US: share of residents who speak Spanish at home (3.8% against 13.6%), then median household income ($55,485 against $80,734).
- Residents, July 2025 estimate201,999Unchanged from the April 2020 base of 202,071
- Median household income$55,485Well below both Georgia ($77,353) and the US ($80,734)
- Median age35.2Below both Georgia (37.6) and the US (38.9)
- Residents 65 and older15.3%Close to Georgia (15.0%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)24.7%Well below both Georgia (34.9%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.8%Well below both Georgia (8.6%) and the US (13.6%)
The share who speak Spanish at home is where Augusta and Athens (85 miles apart) differ most: 3.8% against 9.3%, then the share with a bachelor's degree or higher (24.7% against 47.3%).
Local healthcare landscape in Augusta
Augusta-Richmond County's comprehensive plan says there are several major medical facilities in Augusta, and that several of them are located in a Medical District near Downtown Augusta. The plan lists Augusta University Medical Center at 1120 15th Street and Piedmont Augusta at 1350 Walton Way. Augusta University describes its Health Sciences Campus as home to the Medical College of Georgia and as located in downtown Augusta, housing the Dental College of Georgia. The plan also uses character areas, including the Belair Character Area immediately west of Old Augusta, and says Old Augusta contains local historic districts named Downtown, Olde Town and Summerville. On its Georgia Initiative for Community Housing page, the city names the Turpin Hill neighborhood as the pilot area, with a revitalization strategy being developed for it.
Neighborhoods and areas
- Belair
- Old Augusta
- Olde Town
- Summerville
- Turpin Hill
Sources for this section
Who practices in Augusta
NPI-registered providers with a practice address in Augusta, by primary specialty (people, not offices). Per resident, Augusta is furthest above the US among plastic surgeons (4.4 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In Augusta | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 389 | 1 per 519 | 1 per 1,340 | Well above |
| Chiropractors | 28 | 1 per 7,214 | 1 per 3,311 | Well below |
| Dermatologists | 27 | 1 per 7,481 | 1 per 17,857 | Well above |
| Physical therapists | 228 | 1 per 886 | 1 per 1,181 | Well above |
| Optometrists | 32 | 1 per 6,312 | 1 per 5,291 | Below |
| Podiatrists | 21 | 1 per 9,619 | 1 per 14,706 | Well above |
| Plastic surgeons | 15 | 1 per 13,467 | 1 per 58,824 | Well above |
Private-sector health care employers in Richmond County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 15.1% of them, well below the US share of 27.8%.
- Ambulatory health care establishments484Average employment 6,317
- Offices of physicians189
- Offices of dentists74
- Offices of other health practitioners73
What we'd prioritize for a Augusta practice
Chosen by fixed rules from the figures above.
A crowded field for plastic surgeons
4.4 times the US number of NPI-registered plastic surgeons per resident (one per 13,467 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 519 residents in Augusta (US: one per 1,340). That is 2.6 times the national rate. We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $55,485 (US $80,734). Plans accepted and financing belong on every page of the website.
Room to stand out for chiropractors
Augusta has 0.5 times the US number of NPI-registered chiropractors per resident (one for every 7,214 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Talk to Us About Your Augusta Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.