Caledonia, WI: Marketing for Dental & Medical Practices
What the public data says about Caledonia, and the first steps we would take for a practice there as a result.
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Caledonia at a glance
Furthest from the US: share of residents who speak Spanish at home (5.1% against 13.6%), then share of residents 65 and older (20.9% against 17.2%).
- Residents, July 2025 estimate25,229Down 0.4% from the April 2020 base of 25,327
- Median household income$93,152Well above Wisconsin ($77,485), above the US ($80,734)
- Median age43.8Above both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older20.9%Above Wisconsin (18.5%), well above the US (17.2%)
- Bachelor's degree or higher (residents 25+)32.2%Below both Wisconsin (33.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.1%Above Wisconsin (4.9%), well below the US (13.6%)
The share of residents 65 and older is where Caledonia and Oak Creek (6 miles apart) differ most: 20.9% against 15.1%, then the share with a bachelor's degree or higher (32.2% against 39.4%).
Local healthcare landscape in Caledonia
The Village of Caledonia is located along Lake Michigan in the northeast corner of Racine County. Its history page says early Caledonia had many distinct neighborhoods, with names like Sterns Crossing, Lamberton, Willow Creek, Tabor, Linwood, Ives Station, North Racine, Kilbournville, Skunk Grove, Husher and Thompsonville, and it describes Skunks Grove (Franksville) as an early trading post. Ascension places Ascension All Saints Hospital - Spring Street in Racine, WI, and says it delivers specialty care and 24/7 emergency care, with a Level III Trauma Center and Primary Stroke Center. Ascension also lists Ascension All Saints - Four Mile Road at an address in Caledonia.
Neighborhoods and areas
- Lamberton
- Kilbournville
- Franksville
Sources for this section
Who practices in Caledonia
NPI-registered providers with a practice address in Caledonia, by primary specialty (people, not offices). Per resident, optometrists are the group closest to the US rate (0.4 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Caledonia | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 4 | 1 per 6,307 | 1 per 1,340 | Well below |
| Chiropractors | 3 | 1 per 8,410 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 7 | 1 per 3,604 | 1 per 1,181 | Well below |
| Optometrists | 2 | 1 per 12,615 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Caledonia (283 of 288 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Racine County, 2024
Annual averages for 2024, county-wide. 28.9% of these establishments are offices of dentists, well above the US share of 18.5%.
- Ambulatory health care establishments232Average employment 3,174
- Offices of physicians49
- Offices of dentists67
- Offices of other health practitioners84
What we'd prioritize for a Caledonia practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
None of the NPI-registered dermatologists list a practice address in Caledonia; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Get into local search early
Across the seven provider groups on this page, Caledonia has 6.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. Dermatologists are the thinnest group, with none matched inside the city. With fewer competitors to outrank, local SEO comes first.
Stand out among the dental offices nearby
In Racine County, 28.9% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). A dental practice here needs one thing it is known for. See our dental practice marketing.
Medicare-age services and an easy-to-read site
Residents 65 and older make up 20.9% of Caledonia, against 17.2% nationally. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Caledonia Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Caledonia, using 2020 census blocks.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.