Dental & Medical Practice Marketing in Franklin, WI
What the public data says about Franklin, and the first steps we would take for a practice there as a result.
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Franklin at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.4% against 13.6%) and the median household income ($106,894 against $80,734).
- Residents, July 2025 estimate36,687Up 1.5% from the April 2020 base of 36,145
- Median household income$106,894Well above both Wisconsin ($77,485) and the US ($80,734)
- Median age43.0Above both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older19.6%Above both Wisconsin (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)44.3%Well above both Wisconsin (33.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.4%Well below both Wisconsin (4.9%) and the US (13.6%)
Beside Greenfield, 5 miles away, Franklin differs most on the share who speak Spanish at home: 3.4% against 9.7%; next comes the median household income ($106,894 against $70,459).
Local healthcare landscape in Franklin
Ascension SE Wisconsin Hospital - Franklin Campus describes itself as a full-service hospital with 24/7 emergency care and a level IV trauma center. The city's September 2009 comprehensive plan lists Wheaton Franciscan under Hospitals and says the facility opened in April of 2008. The same plan says the city has been divided into neighborhood planning areas, and it lists a goal to maintain the individual identities of neighborhoods, such as the historical character of the St. Martins area. It says the unincorporated community of St. Martins was established in 1842. Its housing chapter names the Wyndham Ridge and Wyndham Hills area, along with subdivisions such as Rawson Homes, Security Acres and Briarwood.
Neighborhoods and areas
- St. Martins
- Wyndham Ridge
- Wyndham Hills
- Rawson Homes
- Security Acres
- Briarwood
Sources for this section
- Ascension SE Wisconsin Hospital - Franklin (healthcare.ascension.org)
- City of Franklin, Comprehensive Master Plan, Chapter 1: Introduction (franklinwi.gov)
- City of Franklin, Comprehensive Master Plan, Chapter 5: Land Use (franklinwi.gov)
- City of Franklin, Comprehensive Master Plan, Chapter 6: Housing (franklinwi.gov)
- City of Franklin, Comprehensive Master Plan, Chapter 8: Utilities & Community Facilities (franklinwi.gov)
Who practices in Franklin
People, not offices: each row counts NPI-registered providers whose practice address is in Franklin, by primary specialty. Per resident, physical therapists are the group furthest above the US (2.2 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Franklin | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 42 | 1 per 874 | 1 per 1,340 | Well above |
| Chiropractors | 17 | 1 per 2,158 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 18,344 | 1 per 17,857 | Close |
| Physical therapists | 67 | 1 per 548 | 1 per 1,181 | Well above |
| Optometrists | 3 | 1 per 12,229 | 1 per 5,291 | Well below |
| Podiatrists | 5 | 1 per 7,337 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Milwaukee County, 2024
Annual averages for 2024, county-wide. 20.7% of these establishments are offices of dentists, above the US share of 18.5%.
- Ambulatory health care establishments1,452Average employment 24,067
- Offices of physicians472
- Offices of dentists300
- Offices of other health practitioners370
What we'd prioritize for a Franklin practice
Picked from the figures above by fixed rules.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Franklin; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Stand out among the physical therapists already here
2.2 times the US number of NPI-registered physical therapists per resident (one per 548 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
Franklin has one NPI-registered dentist for every 874 residents, against one per 1,340 nationally. We would start with the Google Business Profile and review management.
Lead with elective and cash-pay services
Franklin has a median household income of $106,894; the US median is $80,734. We would give elective work its own pages and budget, backed by Google and Facebook ads.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Franklin Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.