Dental & Medical Practice Marketing in Burlingame, CA
Public data on Burlingame, and what we would do first for a practice there because of it.
Local healthcare landscape in Burlingame
Sutter Mills Peninsula Medical Center, Burlingame Campus is at 1501 Trousdale Drive in Burlingame and describes itself as a full-service hospital that is open 24 hours, with teams providing emergency and critical care, surgery, imaging, heart and vascular care, cancer care, neuroscience and other services. Envision Burlingame, the city's General Plan, says the character of many of Burlingame's earliest neighborhoods, Easton Addition and Burlingame Park among them, can be seen today in well-preserved homes along tree-lined streets. The plan also notes that Burlingame's sphere of influence includes the Burlingame Hills neighborhood, and a city web page names the Lyon-Hoag Neighborhood in a traffic calming project.
Neighborhoods and areas
- Easton Addition
- Burlingame Park
- Burlingame Hills
- Lyon-Hoag
Sources for this section
Burlingame at a glance
Furthest from the US: median household income ($174,000 against $80,734), then share with a bachelor's degree or higher (64.2% against 35.7%).
- Residents, July 2025 estimate31,929Up 1.7% from the April 2020 base of 31,404
- Median household income$174,000Well above both California ($99,122) and the US ($80,734)
- Median age41.2Above both California (37.9) and the US (38.9)
- Residents 65 and older16.3%Above California (15.7%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.2%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)8.2%Well below both California (28.3%) and the US (13.6%)
Beside San Mateo, 4 miles away, Burlingame differs most on the share who speak Spanish at home: 8.2% against 20.5%; next comes the median household income ($174,000 against $153,504).
Who practices in Burlingame
NPI-registered providers with a practice address in Burlingame, by primary specialty (people, not offices). Per resident, dermatologists are the group furthest above the US (3.4 times the US rate) and chiropractors the lowest (0.9 times).
| Specialty | In Burlingame | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 29 | 1 per 1,101 | 1 per 1,340 | Well above |
| Chiropractors | 9 | 1 per 3,548 | 1 per 3,311 | Below |
| Dermatologists | 6 | 1 per 5,322 | 1 per 17,857 | Well above |
| Physical therapists | 53 | 1 per 602 | 1 per 1,181 | Well above |
| Optometrists | 14 | 1 per 2,281 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 5,322 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 31,929 | 1 per 58,824 | Well above |
Private-sector health care employers in San Mateo County, 2024
2024 annual averages for the whole county. Offices of dentists are 28.3% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,744Average employment 20,991
- Offices of physicians532
- Offices of dentists493
- Offices of other health practitioners428
What we'd prioritize for a Burlingame practice
Picked from the figures above by fixed rules.
Lead with elective and cash-pay services
Burlingame has a median household income of $174,000; the US median is $80,734. Elective work earns its own pages and budget, with Google and Facebook ads.
Stand out among the optometrists already here
Burlingame has 2.3 times the US number of NPI-registered optometrists per resident, one for every 2,281 residents. A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Service pages that answer the questions
64.2% of Burlingame residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. We would write detailed treatment pages first and build the SEO work on them.
Set the practice apart from nearby dental offices
In San Mateo County, 28.3% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). Here a dental practice should be known for one thing; see our dental practice marketing.
California advertising rules to know
We check 5 California rules before anything goes live; the California page quotes each one.
Talk to Us About Your Burlingame Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.