Burbank, CA: Marketing for Dental & Medical Practices
Public data on Burbank, and what we would do first for a practice there because of it.
Burbank at a glance
Furthest from the US: share with a bachelor's degree or higher (47.1% against 35.7%), then median household income ($97,082 against $80,734).
- Residents, July 2025 estimate102,988Down 4.0% from the April 2020 base of 107,333
- Median household income$97,082Close to California ($99,122), well above the US ($80,734)
- Median age40.1Above both California (37.9) and the US (38.9)
- Residents 65 and older16.3%Above California (15.7%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.1%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)14.6%Well below California (28.3%), above the US (13.6%)
The share of residents 65 and older is where Burbank and Glendale (5 miles apart) differ most: 16.3% against 18.9%, then the median household income ($97,082 against $88,393).
Local healthcare landscape in Burbank
The Providence location page for Providence Saint Joseph Medical Center, at 501 S Buena Vista St in Burbank, says it was founded in 1943 by the Sisters of Providence and provides diagnostic, treatment, care and support services for San Fernando Valley communities. The City of Burbank's economic development site lists Downtown, Magnolia Park, Media District and Airport District as commercial districts, and its Media District page names Providence St. Joseph Medical Center among major employers. The city's Long Range Planning page lists specific plan work for Downtown Burbank, the Golden State District and the Burbank Rancho Neighborhood, along with the Media District Specific Plan update.
Neighborhoods and areas
- Downtown Burbank
- Magnolia Park
- Media District
- Airport District
- Golden State District
- Burbank Rancho Neighborhood
Sources for this section
Who practices in Burbank
NPI-registered providers with a practice address in Burbank, by primary specialty (people, not offices). Per resident, Burbank is furthest above the US among plastic surgeons (2.9 times the US rate) and lowest among physical therapists (1.3 times).
| Specialty | In Burbank | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 161 | 1 per 640 | 1 per 1,340 | Well above |
| Chiropractors | 82 | 1 per 1,256 | 1 per 3,311 | Well above |
| Dermatologists | 16 | 1 per 6,437 | 1 per 17,857 | Well above |
| Physical therapists | 117 | 1 per 880 | 1 per 1,181 | Well above |
| Optometrists | 47 | 1 per 2,191 | 1 per 5,291 | Well above |
| Podiatrists | 17 | 1 per 6,058 | 1 per 14,706 | Well above |
| Plastic surgeons | 5 | 1 per 20,598 | 1 per 58,824 | Well above |
Private-sector health care employers in Los Angeles County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 23.4% of them, below the US share of 27.8%.
- Ambulatory health care establishments31,461Average employment 268,957
- Offices of physicians11,648
- Offices of dentists6,425
- Offices of other health practitioners7,357
What we'd prioritize for a Burbank practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
Burbank had 4,345 fewer residents in July 2025 than in April 2020 (−4.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for dermatologists
2.8 times the US number of NPI-registered dermatologists per resident (one per 6,437 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 640 residents in Burbank (US: one per 1,340). That is 2.1 times the national rate. We would start with the Google Business Profile and review management.
Lead with elective and cash-pay services
The median household income in Burbank is $97,082, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Burbank Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.