Boston, MA

Boston, MA: Marketing for Dental & Medical Practices

Public data on Boston, and what we would do first for a practice there because of it.

672,973residents (2025 estimate)
2,080NPI-registered dentists
$97,344median household income
Residents

Boston at a glance

Furthest from the US: share with a bachelor's degree or higher (54.9% against 35.7%), then share of residents 65 and older (13.0% against 17.2%).

  • Residents, July 2025 estimate672,973Down 0.8% from the April 2020 base of 678,617
  • Median household income$97,344Below Massachusetts ($103,960), well above the US ($80,734)
  • Median age33.3Below both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older13.0%Well below both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)54.9%Above Massachusetts (47.3%), well above the US (35.7%)
  • Speak Spanish at home (residents 5+)15.4%Well above Massachusetts (9.7%), above the US (13.6%)

The share with a bachelor's degree or higher is where Boston and Everett (5 miles apart) differ most: 54.9% against 24.9%, then the share who speak Spanish at home (15.4% against 26.4%).

Local context

Local healthcare landscape in Boston

Boston's Planning Department lists its neighborhoods by name, including Back Bay, Beacon Hill, Charlestown, Dorchester, Jamaica Plain, Mission Hill and Roxbury, along with the Longwood Medical Area. Its Longwood page places that area between Brookline and Mission Hill, and names Brigham and Women's Hospital, Beth Israel Deaconess Medical Center, Dana Farber Cancer Institute and Joslin Diabetes Center. The same page lists Harvard Medical School and Harvard Dental School among the academic institutions there. Massachusetts General Hospital, a founding member of Mass General Brigham, is a teaching hospital of Harvard Medical School. Boston Medical Center says it provides care in over 70 specialties and subspecialties.

Neighborhoods and areas

  • Back Bay
  • Beacon Hill
  • Charlestown
  • Dorchester
  • Jamaica Plain
  • Mission Hill
  • Roxbury

Sources for this section

Providers

Who practices in Boston

NPI-registered providers with a practice address in Boston, by primary specialty (people, not offices). Per resident, Boston is furthest above the US among dermatologists (8.3 times the US rate) and lowest among chiropractors (0.6 times).

SpecialtyIn BostonResidents per providerUSAgainst the US
Dentists2,0801 per 3241 per 1,340Well above
Chiropractors1251 per 5,3841 per 3,311Well below
Dermatologists3131 per 2,1501 per 17,857Well above
Physical therapists1,2461 per 5401 per 1,181Well above
Optometrists3201 per 2,1031 per 5,291Well above
Podiatrists681 per 9,8971 per 14,706Well above
Plastic surgeons561 per 12,0171 per 58,824Well above
Employers

Private-sector health care employers in Suffolk County, 2024

2024 annual averages for the whole county. Offices of dentists are 27.8% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments979Average employment 24,356
  • Offices of physicians239
  • Offices of dentists272
  • Offices of other health practitioners274
Our plan

What we'd prioritize for a Boston practice

Chosen by fixed rules from the figures above.

  1. A crowded field for dermatologists

    8.3 times the US number of NPI-registered dermatologists per resident (one per 2,150 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.

  2. Reviews and your Google Business Profile first

    One NPI-registered dentist per 324 residents in Boston (US: one per 1,340). That is 4.1 times the national rate. We would start with the Google Business Profile and review management.

  3. Stand out among the dental offices nearby

    Dentist offices make up 27.8% of the private-sector ambulatory health care establishments in Suffolk County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

  4. Service pages that answer the questions

    54.9% of Boston residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.

Location pages near Boston

Talk to Us About Your Boston Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.