Bartlesville, OK

Bartlesville, OK: Marketing for Dental & Medical Practices

What the public data says about Bartlesville, and the first steps we would take for a practice there as a result.

38,278residents (2025 estimate)
30NPI-registered dentists
$58,869median household income

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Residents

Bartlesville at a glance

Furthest from the US: share of residents who speak Spanish at home (4.1% against 13.6%), then median household income ($58,869 against $80,734).

  • Residents, July 2025 estimate38,278Up 2.8% from the April 2020 base of 37,252
  • Median household income$58,869Below Oklahoma ($65,039), well below the US ($80,734)
  • Median age36.8Close to Oklahoma (37.0), below the US (38.9)
  • Residents 65 and older18.9%Above both Oklahoma (16.3%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)33.3%Above Oklahoma (28.3%), below the US (35.7%)
  • Speak Spanish at home (residents 5+)4.1%Well below both Oklahoma (8.1%) and the US (13.6%)

The share who speak Spanish at home is where Bartlesville and Owasso (32 miles apart) differ most: 4.1% against 6.2%, then the share of residents 65 and older (18.9% against 12.8%).

Providers

Who practices in Bartlesville

NPI-registered providers with a practice address in Bartlesville, by primary specialty (people, not offices). Per resident, dermatologists are the group furthest above the US (1.4 times the US rate) and plastic surgeons the lowest (none registered).

SpecialtyIn BartlesvilleResidents per providerUSAgainst the US
Dentists301 per 1,2761 per 1,340Above
Chiropractors121 per 3,1901 per 3,311Above
Dermatologists31 per 12,7591 per 17,857Well above
Physical therapists351 per 1,0941 per 1,181Above
Optometrists71 per 5,4681 per 5,291Below
Podiatrists21 per 19,1391 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Local context

Local healthcare landscape in Bartlesville

Ascension St. John Jane Phillips Medical Center is in Bartlesville, Oklahoma, and its own page describes specialty and 24/7 emergency care and a level III trauma center, and says its imaging, lab tests and inpatient rehabilitation center are all on one campus. The city's Endeavor 2045 comprehensive plan calls it the primary healthcare provider in the city. The plan says the city is physically divided between east and west by the Caney River, with the western side featuring historic downtown and neighborhoods. It lists the Bartlesville Downtown Historic District among its areas of cultural significance, and names The Brickyard, a historically Black neighborhood in West Bartlesville, and Point on Madison, in east Bartlesville, as areas of special study.

Neighborhoods and areas

  • The Brickyard
  • Point on Madison
  • Bartlesville Downtown Historic District

Sources for this section

Employers

Private-sector health care employers in Washington County, 2024

2024 annual averages for the whole county. 24.2% of these establishments are offices of physicians, well below the US share of 32.6%.

  • Ambulatory health care establishments99Average employment 816
  • Offices of physicians24
  • Offices of dentists14
  • Offices of other health practitioners32
Our plan

What we'd prioritize for a Bartlesville practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    None of the NPI-registered plastic surgeons list a practice address in Bartlesville; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Insurance and payment options first

    The median household income in Bartlesville is $58,869, against $80,734 for the US. Plans accepted and financing belong on every page of the website.

  3. Easy-to-read pages for Medicare-age services

    Residents 65 and older make up 18.9% of Bartlesville, against 17.2% nationally. We would give Medicare-age services their own pages, set in large type with the phone number one tap away (email reminders).

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.