Barnstable Town, MA

Barnstable Town, MA: Marketing for Dental & Medical Practices

Public data on Barnstable Town, and what we would do first for a practice there because of it.

50,101residents (2025 estimate)
67NPI-registered dentists
$91,982median household income
Residents

Barnstable Town at a glance

Furthest from the US: share of residents who speak Spanish at home (3.0% against 13.6%), then share of residents 65 and older (26.8% against 17.2%).

  • Residents, July 2025 estimate50,101Up 2.5% from the April 2020 base of 48,902
  • Median household income$91,982Below Massachusetts ($103,960), above the US ($80,734)
  • Median age49.1Well above both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older26.8%Well above both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)42.1%Below Massachusetts (47.3%), above the US (35.7%)
  • Speak Spanish at home (residents 5+)3.0%Well below both Massachusetts (9.7%) and the US (13.6%)

The share who speak Spanish at home is where Barnstable Town and New Bedford (30 miles apart) differ most: 3.0% against 17.2%, then the share with a bachelor's degree or higher (42.1% against 17.0%).

Local context

Local healthcare landscape in Barnstable Town

Cape Cod Healthcare's Edwin Barbey Patient Care Pavilion project is at Cape Cod Hospital. The first two floors of the pavilion house the Davenport-Mugar Cancer Center, and a terrace garden deck accessible from the infusion area of the second floor offers views of Hyannis Harbor and Lewis Bay. Cape Cod Healthcare lists Boston University, Cape Cod Community College, Massachusetts General Hospital, Tufts Floating Hospital for Children, Northeastern University and University of Massachusetts Medical School among its educational affiliations. The Town of Barnstable's Local Comprehensive Plan page lists village plans for Barnstable Village, Centerville Village, Cotuit Village, Hyannis Village, Marstons Mills Village, Osterville Village and West Barnstable Village. The town's comprehensive planning process examines the character of the villages and plans to preserve their individual character.

Neighborhoods and areas

  • Barnstable Village
  • Centerville Village
  • Cotuit Village
  • Hyannis Village
  • Marstons Mills Village
  • Osterville Village
  • West Barnstable Village

Sources for this section

Providers

Who practices in Barnstable Town

NPI-registered providers with a practice address in Barnstable Town, by primary specialty (people, not offices). Per resident, Barnstable Town is furthest above the US among plastic surgeons (4.7 times the US rate) and lowest among optometrists (1.4 times).

SpecialtyIn Barnstable TownResidents per providerUSAgainst the US
Dentists671 per 7481 per 1,340Well above
Chiropractors261 per 1,9271 per 3,311Well above
Dermatologists61 per 8,3501 per 17,857Well above
Physical therapists761 per 6591 per 1,181Well above
Optometrists131 per 3,8541 per 5,291Well above
Podiatrists51 per 10,0201 per 14,706Well above
Plastic surgeons41 per 12,5251 per 58,824Well above
Employers

Private-sector health care employers in Barnstable County, 2024

2024 annual averages for the whole county. Offices of dentists are 21.3% of them, above the US share of 18.5%.

  • Ambulatory health care establishments455Average employment 5,478
  • Offices of physicians143
  • Offices of dentists97
  • Offices of other health practitioners136
Our plan

What we'd prioritize for a Barnstable Town practice

Chosen by fixed rules from the figures above.

  1. Reviews and your Google Business Profile first

    One NPI-registered dentist per 748 residents in Barnstable Town (US: one per 1,340). We would start with the Google Business Profile and review management.

  2. Medicare-age services and an easy-to-read site

    26.8% of Barnstable Town residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  3. A crowded field for physical therapists

    1.8 times the US number of NPI-registered physical therapists per resident (one per 659 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.

  4. Stand out among the dental offices nearby

    Dentist offices make up 21.3% of the private-sector ambulatory health care establishments in Barnstable County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

Talk to Us About Your Barnstable Town Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.