Dental & Medical Practice Marketing in Annapolis, MD
Public data on Annapolis, and what we would do first for a practice there because of it.
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Annapolis at a glance
The two figures furthest from the US are the share with a bachelor's degree or higher (53.8% against 35.7%) and the share of residents who speak Spanish at home (9.3% against 13.6%).
- Residents, July 2025 estimate40,634Down 0.4% from the April 2020 base of 40,798
- Median household income$113,860Above Maryland ($103,678), well above the US ($80,734)
- Median age43.0Above both Maryland (39.4) and the US (38.9)
- Residents 65 and older20.4%Well above Maryland (16.7%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)53.8%Well above both Maryland (43.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)9.3%Below Maryland (9.6%), well below the US (13.6%)
The median household income is where Annapolis and Bowie (13 miles apart) differ most: $113,860 against $141,995, then the share who speak Spanish at home (9.3% against 7.5%).
Who practices in Annapolis
NPI-registered providers with a practice address in Annapolis, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (2.9 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Annapolis | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 66 | 1 per 616 | 1 per 1,340 | Well above |
| Chiropractors | 22 | 1 per 1,847 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 20,317 | 1 per 17,857 | Below |
| Physical therapists | 64 | 1 per 635 | 1 per 1,181 | Well above |
| Optometrists | 4 | 1 per 10,159 | 1 per 5,291 | Well below |
| Podiatrists | 8 | 1 per 5,079 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Annapolis (407 of 453 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Local healthcare landscape in Annapolis
Luminis Health Anne Arundel Medical Center lists its address as 2001 Medical Parkway, Annapolis, MD 21401. In April 2024 it achieved its third consecutive Magnet designation from the American Nurses Credentialing Center. The city's comprehensive plan places Anne Arundel Medical Center just outside of the city limits. The same plan says that between 1951 and 1961 the city annexed Eastport, Parole, West Annapolis, and the other areas along Forest Drive and Bay Ridge Road. The same plan also names the Old Fourth Ward, Tyler Heights, Murray Hill and Hunt Meadows. The city's Historic Preservation Division reviews exterior changes in the Annapolis Historic District.
Neighborhoods and areas
- Eastport
- Parole
- West Annapolis
- Old Fourth Ward
- Tyler Heights
- Murray Hill
- Hunt Meadows
Sources for this section
Private-sector health care employers in Anne Arundel County, 2024
2024 annual averages for the whole county. 23.5% of these establishments are offices of other health practitioners, below the US share of 27.8%.
- Ambulatory health care establishments1,139Average employment 16,915
- Offices of physicians380
- Offices of dentists220
- Offices of other health practitioners268
What we'd prioritize for a Annapolis practice
Picked from the figures above by fixed rules.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Annapolis (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 616 residents in Annapolis (US: one per 1,340). That works out to 2.2 times the US rate. We would start with the Google Business Profile and review management.
Stand out among the physical therapists already here
Annapolis has 1.9 times the US number of NPI-registered physical therapists per resident, one for every 635 residents. A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.
Lead with elective and cash-pay services
Annapolis has a median household income of $113,860; the US median is $80,734. We would give elective work its own pages and budget, backed by Google and Facebook ads.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Annapolis Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Annapolis, using 2020 census blocks.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.