Windsor, CA

Windsor, CA: Marketing for Dental & Medical Practices

Public data on Windsor, and what we would do first for a practice there because of it.

25,864residents (2025 estimate)
15NPI-registered dentists
$133,979median household income

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Local context

Local healthcare landscape in Windsor

Providence Santa Rosa Memorial Hospital is at 1165 Montgomery Dr in Santa Rosa, and its page says the hospital provides comprehensive inpatient, outpatient and community outreach services and was established in 1950. Windsor's 2040 General Plan says Santa Rosa, the Sonoma County seat of government, lies seven miles to the southeast and Healdsburg is approximately five miles to the northwest. The plan's Community Places section contains policies for seven community places, among them Downtown/Station Area. It says Downtown Windsor reflects the community's commitment to the philosophies of infill, smart growth, and sustainable development practices, places the Civic Center area immediately north of the Town Green, and dates the Shiloh Road Village Vision Plan to 2001. The Town's Station Area Plan page says that plan is a Specific Plan for the downtown area, adopted in 2012.

Residents

Windsor at a glance

Furthest from the US: share of residents who speak Spanish at home (25.7% against 13.6%), then median household income ($133,979 against $80,734).

  • Residents, July 2025 estimate25,864Down 1.9% from the April 2020 base of 26,362
  • Median household income$133,979Well above both California ($99,122) and the US ($80,734)
  • Median age42.7Above both California (37.9) and the US (38.9)
  • Residents 65 and older17.5%Above California (15.7%), close to the US (17.2%)
  • Bachelor's degree or higher (residents 25+)36.3%Close to both California (37.1%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)25.7%Below California (28.3%), well above the US (13.6%)

Beside Santa Rosa, 9 miles away, Windsor differs most on the median household income: $133,979 against $99,060; next comes the share of residents 65 and older (17.5% against 19.0%).

Providers

Who practices in Windsor

People, not offices: each row counts NPI-registered providers whose practice address is in Windsor, by primary specialty. Per resident, Windsor is furthest above the US among optometrists (1.0 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn WindsorResidents per providerUSAgainst the US
Dentists151 per 1,7241 per 1,340Well below
Chiropractors41 per 6,4661 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists71 per 3,6951 per 1,181Well below
Optometrists51 per 5,1731 per 5,291Close
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Sonoma County, 2024

2024 annual averages for the whole county. Offices of dentists are 26.4% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments952Average employment 12,047
  • Offices of physicians256
  • Offices of dentists251
  • Offices of other health practitioners262
Our plan

What we'd prioritize for a Windsor practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Windsor (nationally there is one for every 17,857 residents). That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.

  2. Hold on to existing patients

    Between April 2020 and July 2025, Windsor lost 498 residents (−1.9%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.

  3. Get into local search early

    Across the seven provider groups on this page, Windsor has 12.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. Dermatologists are the thinnest group, with none registered. Fewer competitors to outrank: we would start with local SEO.

  4. Put elective and cash-pay services first

    The median household income in Windsor is $133,979, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.

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State rules

California advertising rules to know

The California page quotes the 5 state rules we check before anything goes live.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.