Tustin, CA: Marketing for Dental & Medical Practices
Public data on Tustin, and what we would do first for a practice there because of it.
Tustin at a glance
Furthest from the US: share of residents who speak Spanish at home (31.3% against 13.6%), then median household income ($112,503 against $80,734).
- Residents, July 2025 estimate77,843Down 2.6% from the April 2020 base of 79,931
- Median household income$112,503Above California ($99,122), well above the US ($80,734)
- Median age37.5Close to California (37.9), below the US (38.9)
- Residents 65 and older13.1%Below California (15.7%), well below the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.4%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)31.3%Above California (28.3%), well above the US (13.6%)
The share with a bachelor's degree or higher is where Tustin and Santa Ana (4 miles apart) differ most: 47.4% against 18.3%, then the share who speak Spanish at home (31.3% against 66.1%).
Local healthcare landscape in Tustin
Foothill Regional Medical Center describes itself as serving Tustin, Santa Ana and surrounding communities as a fully accredited acute care hospital, gives its address as 14662 Newport Ave in Tustin, and says it was renovated and reopened in 2015. In an October 11, 2023 announcement, Southern California University of Health Sciences described the opening of SCU Health at Foothill Regional Medical Center, at 14642 Newport Ave, Ste 330 in Tustin. The City of Tustin explains that a Specific Plan covers a defined geographic region of the City, and it lists the East Tustin Specific Plan and the Pacific Center East Specific Plan. Its Tustin Legacy Neighborhoods page names residential neighborhoods including Anton Legacy, Columbus Square and Columbus Grove.
Neighborhoods and areas
- Tustin Legacy
- Anton Legacy
- Columbus Square
- Columbus Grove
- East Tustin Specific Plan
- Pacific Center East Specific Plan
Sources for this section
Who practices in Tustin
NPI-registered providers with a practice address in Tustin, by primary specialty (people, not offices). Per resident, Tustin is furthest above the US among chiropractors (3.7 times the US rate) and lowest among plastic surgeons (0.8 times).
| Specialty | In Tustin | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 163 | 1 per 478 | 1 per 1,340 | Well above |
| Chiropractors | 88 | 1 per 885 | 1 per 3,311 | Well above |
| Dermatologists | 8 | 1 per 9,730 | 1 per 17,857 | Well above |
| Physical therapists | 84 | 1 per 927 | 1 per 1,181 | Well above |
| Optometrists | 31 | 1 per 2,511 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 12,974 | 1 per 14,706 | Above |
| Plastic surgeons | 1 | 1 per 77,843 | 1 per 58,824 | Well below |
Private-sector health care employers in Orange County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.3% of them, well above the US share of 18.5%.
- Ambulatory health care establishments12,029Average employment 105,044
- Offices of physicians4,688
- Offices of dentists2,928
- Offices of other health practitioners2,851
What we'd prioritize for a Tustin practice
Chosen by fixed rules from the figures above.
A crowded field for chiropractors
3.7 times the US number of NPI-registered chiropractors per resident (one per 885 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Keep the patients you already have
Tustin had 2,088 fewer residents in July 2025 than in April 2020 (−2.6%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Reviews and your Google Business Profile first
One NPI-registered dentist per 478 residents in Tustin (US: one per 1,340). That is 2.8 times the national rate. We would start with the Google Business Profile and review management.
Spanish-language service pages
31.3% of Tustin residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Tustin Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.