San Clemente, CA: Marketing for Dental & Medical Practices
Public data on San Clemente, and what we would do first for a practice there because of it.
San Clemente at a glance
Furthest from the US: median household income ($140,062 against $80,734), then share with a bachelor's degree or higher (53.8% against 35.7%).
- Residents, July 2025 estimate62,226Down 3.2% from the April 2020 base of 64,284
- Median household income$140,062Well above both California ($99,122) and the US ($80,734)
- Median age45.6Well above California (37.9), above the US (38.9)
- Residents 65 and older21.4%Well above both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)53.8%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)9.9%Well below both California (28.3%) and the US (13.6%)
The share with a bachelor's degree or higher is where San Clemente and Laguna Niguel (7 miles apart) differ most: 53.8% against 59.8%, then the share of residents 65 and older (21.4% against 22.4%).
Local healthcare landscape in San Clemente
MemorialCare Medical Group - San Clemente is at 638 Camino De Los Mares and lists family medicine, internal medicine and neurology services. Saddleback Medical Center is at 24451 Health Center Drive in Laguna Hills. The city's Specific Plans page says the City has adopted seven Specific Plans: Forster Ranch, Marblehead Coastal, Marblehead Inland, Pier Bowl, Rancho San Clemente, Talega and West Pico Corridor. The Forster Ranch Specific Plan area is in the northwest portion of San Clemente, the Marblehead Coastal Specific Plan area is in the western portion, and the Pier Bowl is adjacent to the San Clemente Municipal Pier in the western portion. The Talega Specific Plan area is in the northeastern portion of the City.
Neighborhoods and areas
- Forster Ranch
- Marblehead Coastal
- Marblehead Inland
- Pier Bowl
- Rancho San Clemente
- Talega
- West Pico Corridor
Sources for this section
Who practices in San Clemente
NPI-registered providers with a practice address in San Clemente, by primary specialty (people, not offices). Per resident, San Clemente is furthest above the US among chiropractors (2.0 times the US rate) and lowest among podiatrists (0.5 times).
| Specialty | In San Clemente | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 68 | 1 per 915 | 1 per 1,340 | Well above |
| Chiropractors | 37 | 1 per 1,682 | 1 per 3,311 | Well above |
| Dermatologists | 6 | 1 per 10,371 | 1 per 17,857 | Well above |
| Physical therapists | 72 | 1 per 864 | 1 per 1,181 | Well above |
| Optometrists | 8 | 1 per 7,778 | 1 per 5,291 | Well below |
| Podiatrists | 2 | 1 per 31,113 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 62,226 | 1 per 58,824 | Below |
Private-sector health care employers in Orange County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.3% of them, well above the US share of 18.5%.
- Ambulatory health care establishments12,029Average employment 105,044
- Offices of physicians4,688
- Offices of dentists2,928
- Offices of other health practitioners2,851
What we'd prioritize for a San Clemente practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
San Clemente had 2,058 fewer residents in July 2025 than in April 2020 (−3.2%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Lead with elective and cash-pay services
The median household income in San Clemente is $140,062, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Reviews and your Google Business Profile first
One NPI-registered dentist per 915 residents in San Clemente (US: one per 1,340). We would start with the Google Business Profile and review management.
A crowded field for chiropractors
2.0 times the US number of NPI-registered chiropractors per resident (one per 1,682 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your San Clemente Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.