Dental & Medical Practice Marketing in Rome, NY
Public data on Rome, and what we would do first for a practice there because of it.
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Rome at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.2% against 13.6%) and the share with a bachelor's degree or higher (20.8% against 35.7%).
- Residents, July 2025 estimate31,682Down 1.4% from the April 2020 base of 32,127
- Median household income$59,925Well below both New York ($85,974) and the US ($80,734)
- Median age40.7Close to New York (39.8), above the US (38.9)
- Residents 65 and older19.8%Above both New York (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)20.8%Well below both New York (40.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.2%Well below both New York (14.8%) and the US (13.6%)
Beside Utica, 16 miles away, Rome differs most on the share who speak Spanish at home: 3.2% against 8.6%; next comes the share of residents 65 and older (19.8% against 15.2%).
Who practices in Rome
NPI-registered providers with a practice address in Rome, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (1.4 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Rome | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 22 | 1 per 1,440 | 1 per 1,340 | Below |
| Chiropractors | 11 | 1 per 2,880 | 1 per 3,311 | Above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 37 | 1 per 856 | 1 per 1,181 | Well above |
| Optometrists | 4 | 1 per 7,921 | 1 per 5,291 | Well below |
| Podiatrists | 3 | 1 per 10,561 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Rome
Rome Health Hospital is at 1500 N. James Street in Rome and calls itself a community hospital, an affiliate of St. Joseph's Health and an affiliated clinical site of New York Medical College. The City of Rome's Comprehensive Plan community profile says the city is divided into an Inner and Outside District, largely for municipal services and property taxes, and it names areas such as Vogel Park, south of Chestnut Street, Ridge Mills, Indian Creek, north of Erie Boulevard, Bellamy-Gansevoort, Rome Center, along Erie Boulevard between Route 46 and Madison Street, and Transfiguration, along with the Delta Lake area, mostly small vacation cottages. It defines Bellamy-Gansevoort as the historic district of the same name. The city's website also lists the Rome Residential Historic District, which excludes the Gansevoort-Bellamy Historic District.
Neighborhoods and areas
- Vogel Park
- Ridge Mills
- Indian Creek
- Bellamy-Gansevoort
- Rome Center
- Transfiguration
- Delta Lake
Sources for this section
Private-sector health care employers in Oneida County, 2024
2024 annual averages for the whole county. Offices of dentists are 15.9% of them, below the US share of 18.5%.
- Ambulatory health care establishments378Average employment 4,617
- Offices of physicians143
- Offices of dentists60
- Offices of other health practitioners99
What we'd prioritize for a Rome practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Rome (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Hold on to existing patients
Between April 2020 and July 2025, Rome lost 445 residents (−1.4%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Insurance and payment options first
The median household income in Rome is $59,925, against $80,734 for the US. Plans accepted and financing belong on every page of the website.
Medicare-age services and an easy-to-read site
Residents 65 and older make up 19.8% of Rome, against 17.2% nationally. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
New York advertising rules to know
The New York page quotes the 4 state rules we check before anything goes live.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Rome Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.