Richmond, VA: Marketing for Dental & Medical Practices
Public data on Richmond, and what we would do first for a practice there because of it.
Richmond at a glance
Furthest from the US: share of residents who speak Spanish at home (8.4% against 13.6%), then share with a bachelor's degree or higher (45.6% against 35.7%).
- Residents, July 2025 estimate237,257Up 4.7% from the April 2020 base of 226,522
- Median household income$64,587Well below both Virginia ($93,170) and the US ($80,734)
- Median age34.7Below both Virginia (39.0) and the US (38.9)
- Residents 65 and older14.1%Below both Virginia (16.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)45.6%Above Virginia (42.2%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)8.4%Above Virginia (7.9%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Richmond and Newport News (61 miles apart) differ most: 45.6% against 30.6%, then the share who speak Spanish at home (8.4% against 6.0%).
Local healthcare landscape in Richmond
VCU Health lists VCU Medical Center (Downtown Richmond) and Children's Hospital of Richmond at VCU among its hospitals, and its Who We Are page lists an academic medical center and a Level I trauma center. The VCU Medical Center page lists an Ambulatory Care Center, Children's Pavilion, Critical Care Hospital, Gateway Building, Jackson Center, Main Hospital, Nelson Clinic, North Hospital and West Hospital. On the city side, Richmond's Planning and Development Review office links plans named for Oak Grove/Hillside/Bellemeade, Shockoe, Six Points, VUU/Chamberlayne and Westwood. It also links a Pulse Corridor Plan and a Reconnect Jackson Ward plan. The citywide master plan, Richmond 300: A Guide for Growth, was adopted by City Council in December 2020.
Neighborhoods and areas
- Jackson Ward
- Oak Grove
- Bellemeade
- Shockoe
- Six Points
- Westwood
Sources for this section
Who practices in Richmond
NPI-registered providers with a practice address in Richmond, by primary specialty (people, not offices). Per resident, Richmond is furthest above the US among plastic surgeons (3.7 times the US rate) and lowest among chiropractors (0.3 times).
| Specialty | In Richmond | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 346 | 1 per 686 | 1 per 1,340 | Well above |
| Chiropractors | 25 | 1 per 9,490 | 1 per 3,311 | Well below |
| Dermatologists | 21 | 1 per 11,298 | 1 per 17,857 | Well above |
| Physical therapists | 186 | 1 per 1,276 | 1 per 1,181 | Below |
| Optometrists | 40 | 1 per 5,931 | 1 per 5,291 | Below |
| Podiatrists | 18 | 1 per 13,181 | 1 per 14,706 | Above |
| Plastic surgeons | 15 | 1 per 15,817 | 1 per 58,824 | Well above |
Private-sector health care employers in Richmond city, 2024
2024 annual averages for the whole county. Offices of dentists are 13.0% of them, well below the US share of 18.5%.
- Ambulatory health care establishments461Average employment 8,334
- Offices of physicians144
- Offices of dentists60
- Offices of other health practitioners114
What we'd prioritize for a Richmond practice
Chosen by fixed rules from the figures above.
A crowded field for plastic surgeons
3.7 times the US number of NPI-registered plastic surgeons per resident (one per 15,817 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 686 residents in Richmond (US: one per 1,340). We would start with the Google Business Profile and review management.
Room to stand out for chiropractors
Richmond has 0.3 times the US number of NPI-registered chiropractors per resident (one for every 9,490 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Put insurance and payment options up front
Median household income $64,587 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Richmond Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.