Richmond, IN: Marketing for Dental & Medical Practices
Public data on Richmond, and what we would do first for a practice there because of it.
Richmond at a glance
Furthest from the US: share of residents who speak Spanish at home (4.2% against 13.6%), then median household income ($45,399 against $80,734).
- Residents, July 2025 estimate35,376Down 1.0% from the April 2020 base of 35,749
- Median household income$45,399Well below both Indiana ($71,957) and the US ($80,734)
- Median age38.6Close to both Indiana (38.1) and the US (38.9)
- Residents 65 and older18.9%Above both Indiana (16.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)20.1%Well below both Indiana (29.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)4.2%Well below both Indiana (5.5%) and the US (13.6%)
The share who speak Spanish at home is where Richmond and Muncie (37 miles apart) differ most: 4.2% against 2.3%, then the share of residents 65 and older (18.9% against 14.3%).
Local healthcare landscape in Richmond
The city's Historic Preservation Commission page links a 2002 Neighborhood Preservation Planning study that describes the Starr Neighborhood, Starr Parkside, Glen Miller Park, Reeveston Place and Old Richmond, and it places the Southside Neighborhood between the Old Richmond and Reeveston Place historic districts, with the Vaile Neighborhood as one of its parts. The city's Living page also mentions the Historic Depot District. Reid Health lists its address as 1100 Reid Parkway in Richmond, says it began as Reid Memorial Hospital in 1905, and describes a Family Birthing Center and Emergency Care units. Reid Health Urgent Care is listed at 1501 Chester Blvd. in Richmond.
Neighborhoods and areas
- Starr Neighborhood
- Starr Parkside
- Glen Miller Park
- Reeveston Place
- Old Richmond
- Vaile
- Historic Depot District
Sources for this section
Who practices in Richmond
NPI-registered providers with a practice address in Richmond, by primary specialty (people, not offices). Per resident, Richmond is furthest above the US among plastic surgeons (3.3 times the US rate) and lowest among physical therapists (0.6 times).
| Specialty | In Richmond | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 28 | 1 per 1,263 | 1 per 1,340 | Above |
| Chiropractors | 7 | 1 per 5,054 | 1 per 3,311 | Well below |
| Dermatologists | 4 | 1 per 8,844 | 1 per 17,857 | Well above |
| Physical therapists | 18 | 1 per 1,965 | 1 per 1,181 | Well below |
| Optometrists | 12 | 1 per 2,948 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 5,896 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 17,688 | 1 per 58,824 | Well above |
Private-sector health care employers in Wayne County, 2024
2024 annual averages for the whole county. Offices of physicians are 25.0% of them, well below the US share of 32.6%.
- Ambulatory health care establishments112Average employment 2,038
- Offices of physicians28
- Offices of dentists17
- Offices of other health practitioners26
What we'd prioritize for a Richmond practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $45,399 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.8 times the US number of NPI-registered optometrists per resident (one per 2,948 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Keep the patients you already have
Richmond had 373 fewer residents in July 2025 than in April 2020 (−1.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Medicare-age services and an easy-to-read site
18.9% of Richmond residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Talk to Us About Your Richmond Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.