Pico Rivera, CA: Marketing for Dental & Medical Practices
What the public data says about Pico Rivera, and the first steps we would take for a practice there as a result.
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Local healthcare landscape in Pico Rivera
In an August 2026 release, AltaMed Health Services says it has opened a primary care clinic in Pico Rivera at 9406 Washington Blvd, and says services there will include primary care, pediatrics, specialty care, OB/GYN, imaging, lab services and pharmacy. PIH Health Whittier Hospital is at 12401 Washington Blvd in Whittier, and its page says community members founded it in 1959. The City of Pico Rivera's history page says two communities, Pico and Rivera, were established in the area. Its October 2014 General Plan Land Use Element describes the Sports Arena/Kruse Road Area as an opportunity area that includes the Bicentennial Park Campground and the Sports Arena, among other sites.
Neighborhoods and areas
- Pico
- Rivera
Sources for this section
Pico Rivera at a glance
Furthest from the US: share of residents who speak Spanish at home (62.0% against 13.6%), then share with a bachelor's degree or higher (16.4% against 35.7%).
- Residents, July 2025 estimate58,915Down 5.1% from the April 2020 base of 62,066
- Median household income$88,201Below California ($99,122), above the US ($80,734)
- Median age40.4Above both California (37.9) and the US (38.9)
- Residents 65 and older18.2%Above both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)16.4%Well below both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)62.0%Well above both California (28.3%) and the US (13.6%)
The share with a bachelor's degree or higher is where Pico Rivera and Montebello (2 miles apart) differ most: 16.4% against 22.9%, then the share who speak Spanish at home (62.0% against 55.9%).
Who practices in Pico Rivera
NPI-registered providers with a practice address in Pico Rivera, by primary specialty (people, not offices). Per resident, Pico Rivera is closest to the US rate among dentists (0.8 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Pico Rivera | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 37 | 1 per 1,592 | 1 per 1,340 | Below |
| Chiropractors | 5 | 1 per 11,783 | 1 per 3,311 | Well below |
| Dermatologists | 1 | 1 per 58,915 | 1 per 17,857 | Well below |
| Physical therapists | 1 | 1 per 58,915 | 1 per 1,181 | Well below |
| Optometrists | 8 | 1 per 7,364 | 1 per 5,291 | Well below |
| Podiatrists | 2 | 1 per 29,458 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Los Angeles County, 2024
2024 annual averages for the whole county. 23.4% of these establishments are offices of other health practitioners, below the US share of 27.8%.
- Ambulatory health care establishments31,461Average employment 268,957
- Offices of physicians11,648
- Offices of dentists6,425
- Offices of other health practitioners7,357
What we'd prioritize for a Pico Rivera practice
Chosen by fixed rules from the figures above.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Pico Rivera; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Keep the patients you already have
Between April 2020 and July 2025, Pico Rivera lost 3,151 residents (−5.1%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Service pages in Spanish
Spanish is spoken at home by 62.0% of Pico Rivera residents, against 13.6% nationally. We would add Spanish versions of the main service pages, forms and review requests in the website work.
Start local SEO early
Counting all seven provider groups on this page, Pico Rivera has 9.2 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is plastic surgeons, with none registered. With fewer competitors to outrank, local SEO comes first.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Pico Rivera Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.