Montebello, CA: Marketing for Dental & Medical Practices
Public data on Montebello, and what we would do first for a practice there because of it.
Montebello at a glance
Furthest from the US: share of residents who speak Spanish at home (55.9% against 13.6%), then share with a bachelor's degree or higher (22.9% against 35.7%).
- Residents, July 2025 estimate60,693Down 3.1% from the April 2020 base of 62,634
- Median household income$79,971Below California ($99,122), close to the US ($80,734)
- Median age40.1Above both California (37.9) and the US (38.9)
- Residents 65 and older18.6%Above both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)22.9%Well below both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)55.9%Well above both California (28.3%) and the US (13.6%)
The share who speak Spanish at home is where Montebello and Monterey Park (3 miles apart) differ most: 55.9% against 16.4%, then the share with a bachelor's degree or higher (22.9% against 36.2%).
Local healthcare landscape in Montebello
Adventist Health White Memorial Montebello, formerly known as Beverly Hospital, lists its hospital at 309 West Beverly Boulevard in Montebello. Its history page says its roots date back to 1939 in Montebello and that on September 7, 2023 it became Adventist Health White Memorial Montebello. The City of Montebello adopted its 2040 General Plan on April 10, 2024, and the city's planning page lists a Downtown Montebello Specific Plan. The 2040 General Plan says Metro Heights is planned as a walkable community, and it describes the Montebello Hills Specific Plan Area as a planned infill residential development and the Rio Hondo Area as including the County Flood basins and open space.
Neighborhoods and areas
- Downtown Montebello
- Metro Heights
- Montebello Hills
Sources for this section
Who practices in Montebello
NPI-registered providers with a practice address in Montebello, by primary specialty (people, not offices). Per resident, Montebello is furthest above the US among optometrists (2.4 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Montebello | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 78 | 1 per 778 | 1 per 1,340 | Well above |
| Chiropractors | 11 | 1 per 5,518 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 28 | 1 per 2,168 | 1 per 1,181 | Well below |
| Optometrists | 27 | 1 per 2,248 | 1 per 5,291 | Well above |
| Podiatrists | 8 | 1 per 7,587 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Los Angeles County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 23.4% of them, below the US share of 27.8%.
- Ambulatory health care establishments31,461Average employment 268,957
- Offices of physicians11,648
- Offices of dentists6,425
- Offices of other health practitioners7,357
What we'd prioritize for a Montebello practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Montebello (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Keep the patients you already have
Montebello had 1,941 fewer residents in July 2025 than in April 2020 (−3.1%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Spanish-language service pages
55.9% of Montebello residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
A crowded field for optometrists
2.4 times the US number of NPI-registered optometrists per resident (one per 2,248 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Montebello Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.