Palm Desert, CA

Palm Desert, CA: Marketing for Dental & Medical Practices

Public data on Palm Desert, and what we would do first for a practice there because of it.

53,259residents (2025 estimate)
90NPI-registered dentists
$77,513median household income
Residents

Palm Desert at a glance

Furthest from the US: share of residents 65 and older (37.7% against 17.2%), then median age (57.5 against 38.9).

  • Residents, July 2025 estimate53,259Up 4.1% from the April 2020 base of 51,167
  • Median household income$77,513Well below California ($99,122), below the US ($80,734)
  • Median age57.5Well above both California (37.9) and the US (38.9)
  • Residents 65 and older37.7%Well above both California (15.7%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)40.7%Above both California (37.1%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)16.8%Well below California (28.3%), well above the US (13.6%)

The share who speak Spanish at home is where Palm Desert and Indio (7 miles apart) differ most: 16.8% against 51.9%, then the share of residents 65 and older (37.7% against 18.6%).

Local context

Local healthcare landscape in Palm Desert

The City of Palm Desert's Community Resources page lists medical services in and around the city, among them Eisenhower Medical Center in Rancho Mirage, Desert Regional Medical Center in Palm Springs, John F. Kennedy Hospital in Indio and Kaiser Permanente Palm Desert Medical Offices. Eisenhower Health says it opened its medical center in 1971. The same city page lists College of the Desert, California State University, San Bernardino and University of California Riverside under Colleges and Universities. The City's General Plan describes a City Center Area Plan covering El Paseo, the San Pablo corridor and the Civic Center, calls for a University Neighborhood, and also mentions the Palm Desert Country Club neighborhood and Sun City Palm Desert, a retirement community in the northern sphere of influence.

Neighborhoods and areas

  • City Center
  • El Paseo
  • Palm Desert Country Club

Sources for this section

Providers

Who practices in Palm Desert

NPI-registered providers with a practice address in Palm Desert, by primary specialty (people, not offices). Per resident, Palm Desert is furthest above the US among plastic surgeons (5.5 times the US rate) and lowest among physical therapists (1.2 times).

SpecialtyIn Palm DesertResidents per providerUSAgainst the US
Dentists901 per 5921 per 1,340Well above
Chiropractors361 per 1,4791 per 3,311Well above
Dermatologists51 per 10,6521 per 17,857Well above
Physical therapists541 per 9861 per 1,181Above
Optometrists211 per 2,5361 per 5,291Well above
Podiatrists91 per 5,9181 per 14,706Well above
Plastic surgeons51 per 10,6521 per 58,824Well above
Employers

Private-sector health care employers in Riverside County, 2024

2024 annual averages for the whole county. Offices of other health practitioners are 23.3% of them, below the US share of 27.8%.

  • Ambulatory health care establishments4,359Average employment 44,059
  • Offices of physicians1,561
  • Offices of dentists940
  • Offices of other health practitioners1,015
Our plan

What we'd prioritize for a Palm Desert practice

Chosen by fixed rules from the figures above.

  1. Reviews and your Google Business Profile first

    One NPI-registered dentist per 592 residents in Palm Desert (US: one per 1,340). That is 2.3 times the national rate. We would start with the Google Business Profile and review management.

  2. Medicare-age services and an easy-to-read site

    37.7% of Palm Desert residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  3. A crowded field for chiropractors

    2.2 times the US number of NPI-registered chiropractors per resident (one per 1,479 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.

  4. Stand out among the dental offices nearby

    Dentist offices make up 21.6% of the private-sector ambulatory health care establishments in Riverside County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

State rules

California advertising rules to know

The California page quotes the 5 state rules we check before anything goes live.

Location pages near Palm Desert

Talk to Us About Your Palm Desert Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.