Overland Park, KS: Marketing for Dental & Medical Practices
Public data on Overland Park, and what we would do first for a practice there because of it.
Overland Park at a glance
Furthest from the US: share of residents who speak Spanish at home (4.7% against 13.6%), then share with a bachelor's degree or higher (63.7% against 35.7%).
- Residents, July 2025 estimate203,677Up 3.3% from the April 2020 base of 197,249
- Median household income$104,834Well above both Kansas ($74,275) and the US ($80,734)
- Median age38.6Above Kansas (37.4), close to the US (38.9)
- Residents 65 and older16.5%Close to Kansas (17.0%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)63.7%Well above both Kansas (35.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)4.7%Well below both Kansas (8.1%) and the US (13.6%)
The share who speak Spanish at home is where Overland Park and Olathe (7 miles apart) differ most: 4.7% against 8.6%, then the share with a bachelor's degree or higher (63.7% against 50.5%).
Local healthcare landscape in Overland Park
The City of Overland Park runs a Neighborhood Conservation Program for neighborhoods without homeowner associations north of 127th Street, and its April 2026 program map labels neighborhoods including North Overland Park Hills, Arrowhead Trails, Highland Plains, Southmoor Gardens, Santa Fe Hills, Tomahawk Ridge, Heritage Hills and Historic Overland Park. The city's comprehensive plan describes a Downtown District as the community's original town center. Overland Park Regional Medical Center, at 10500 Quivira Rd, says the Overland Park hospital has been serving the healthcare needs of Johnson County and the surrounding counties since December of 1978, and lists a Level II Trauma Center. Menorah Medical Center lists its address as 5721 W 119th St in Overland Park.
Neighborhoods and areas
- North Overland Park Hills
- Arrowhead Trails
- Highland Plains
- Southmoor Gardens
- Santa Fe Hills
- Tomahawk Ridge
- Heritage Hills
- Historic Overland Park
Sources for this section
- City of Overland Park, Neighborhood Conservation Program (opkansas.gov)
- City of Overland Park, Neighborhood Conservation Program Map, April 2026 (opkansas.gov PDF)
- City of Overland Park, Comprehensive Plan character type: Downtown District (opkansas.gov)
- HCA Midwest Health, Overland Park Regional Medical Center
- HCA Midwest Health, Menorah Medical Center
Who practices in Overland Park
NPI-registered providers with a practice address in Overland Park, by primary specialty (people, not offices). Per resident, Overland Park is furthest above the US among chiropractors (4.0 times the US rate) and lowest among podiatrists (1.0 times).
| Specialty | In Overland Park | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 199 | 1 per 1,024 | 1 per 1,340 | Well above |
| Chiropractors | 249 | 1 per 818 | 1 per 3,311 | Well above |
| Dermatologists | 21 | 1 per 9,699 | 1 per 17,857 | Well above |
| Physical therapists | 485 | 1 per 420 | 1 per 1,181 | Well above |
| Optometrists | 71 | 1 per 2,869 | 1 per 5,291 | Well above |
| Podiatrists | 14 | 1 per 14,548 | 1 per 14,706 | Close |
| Plastic surgeons | 9 | 1 per 22,631 | 1 per 58,824 | Well above |
Private-sector health care employers in Johnson County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 31.8% of them, above the US share of 27.8%.
- Ambulatory health care establishments1,781Average employment 21,355
- Offices of physicians524
- Offices of dentists328
- Offices of other health practitioners566
What we'd prioritize for a Overland Park practice
Chosen by fixed rules from the figures above.
A crowded field for chiropractors
4.0 times the US number of NPI-registered chiropractors per resident (one per 818 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Service pages that answer the questions
63.7% of Overland Park residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,024 residents in Overland Park (US: one per 1,340). We would start with the Google Business Profile and review management.
Lead with elective and cash-pay services
The median household income in Overland Park is $104,834, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Location pages near Overland Park
Talk to Us About Your Overland Park Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.