Murfreesboro, TN: Marketing for Dental & Medical Practices
Public data on Murfreesboro, and what we would do first for a practice there because of it.
Murfreesboro at a glance
Furthest from the US: share of residents who speak Spanish at home (6.7% against 13.6%), then share of residents 65 and older (10.6% against 17.2%).
- Residents, July 2025 estimate171,178Up 12.0% from the April 2020 base of 152,825
- Median household income$80,108Above Tennessee ($69,595), close to the US ($80,734)
- Median age31.6Below both Tennessee (38.9) and the US (38.9)
- Residents 65 and older10.6%Well below both Tennessee (17.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)43.0%Well above both Tennessee (31.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)6.7%Well above Tennessee (5.2%), well below the US (13.6%)
The share who speak Spanish at home is where Murfreesboro and Smyrna (10 miles apart) differ most: 6.7% against 14.0%, then the share with a bachelor's degree or higher (43.0% against 27.8%).
Local healthcare landscape in Murfreesboro
Ascension Saint Thomas Rutherford describes its Murfreesboro hospital as a critical care hospital and says the hospital opened its doors in 1927. The city's Murfreesboro 2035 comprehensive plan, in its Chapter 4 draft, refers to the Medical Center complex as St. Thomas Rutherford Hospital and associated medical offices. The same chapter names the Downtown-East neighborhood, the Bottoms neighborhood and the Bottoms West neighborhood, and refers to the General Development Plan for the Blackman Community. The city's Participating Neighbors Program page refers to the Patterson Park neighborhood. The city's Historic Zoning Commission page says the commission studies, recommends and oversees historic district boundaries and guidelines for renovation of existing structures or the building of new structures for the protection of historic neighborhoods and districts.
Neighborhoods and areas
- Patterson Park
- Downtown-East
- Bottoms
- Bottoms West
- Blackman Community
Sources for this section
Who practices in Murfreesboro
NPI-registered providers with a practice address in Murfreesboro, by primary specialty (people, not offices). Per resident, Murfreesboro is furthest above the US among chiropractors (1.1 times the US rate) and lowest among dermatologists (0.5 times).
| Specialty | In Murfreesboro | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 93 | 1 per 1,841 | 1 per 1,340 | Well below |
| Chiropractors | 57 | 1 per 3,003 | 1 per 3,311 | Above |
| Dermatologists | 5 | 1 per 34,236 | 1 per 17,857 | Well below |
| Physical therapists | 141 | 1 per 1,214 | 1 per 1,181 | Close |
| Optometrists | 23 | 1 per 7,443 | 1 per 5,291 | Well below |
| Podiatrists | 9 | 1 per 19,020 | 1 per 14,706 | Well below |
| Plastic surgeons | 2 | 1 per 85,589 | 1 per 58,824 | Well below |
Private-sector health care employers in Rutherford County, 2024
2024 annual averages for the whole county. Offices of dentists are 22.2% of them, well above the US share of 18.5%.
- Ambulatory health care establishments576Average employment 6,135
- Offices of physicians196
- Offices of dentists128
- Offices of other health practitioners139
What we'd prioritize for a Murfreesboro practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Murfreesboro grew by 18,353 residents (+12.0%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Show the practice on social media
Median age 31.6 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Room to stand out for dermatologists
Murfreesboro has 0.5 times the US number of NPI-registered dermatologists per resident (one for every 34,236 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Get into local search early
Across the seven provider groups on this page, Murfreesboro has 19.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, at 0.5 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Location pages near Murfreesboro
Talk to Us About Your Murfreesboro Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.