Midvale, UT: Marketing for Dental & Medical Practices
What the public data says about Midvale, and the first steps we would take for a practice there as a result.
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Local healthcare landscape in Midvale
University of Utah Health lists its Greenwood Health Center in Midvale, where it provides family medicine, internal medicine and pediatrics along with sub-specialty care such as mammography and physical therapy. Intermountain Medical Center gives its address as 5121 South Cottonwood Street in Murray, so that hospital sits in its own town rather than in Midvale. The Midvale city page says the city began as an agricultural community in the east and a mining and milling settlement in the west, and it calls its historic downtown the Midvale Main Arts & Culture District. The city's Redevelopment Agency page names the Bingham Junction, Jordan Bluffs and Main Street project areas.
Neighborhoods and areas
- Bingham Junction
- Jordan Bluffs
- Midvale Main Arts & Culture District
Sources for this section
Midvale at a glance
Furthest from the US: share of residents 65 and older (9.5% against 17.2%), then share of residents who speak Spanish at home (10.4% against 13.6%).
- Residents, July 2025 estimate36,099Up 0.2% from the April 2020 base of 36,026
- Median household income$75,084Well below Utah ($95,166), below the US ($80,734)
- Median age32.7Close to Utah (32.0), below the US (38.9)
- Residents 65 and older9.5%Below Utah (11.9%), well below the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.8%Below both Utah (37.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)10.4%Below Utah (10.9%), well below the US (13.6%)
The share of residents 65 and older is where Midvale and Sandy (4 miles apart) differ most: 9.5% against 15.8%, then the median household income ($75,084 against $112,176).
Who practices in Midvale
People, not offices: each row counts NPI-registered providers whose practice address is in Midvale, by primary specialty. Per resident, Midvale is furthest above the US among optometrists (1.9 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Midvale | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 35 | 1 per 1,031 | 1 per 1,340 | Well above |
| Chiropractors | 16 | 1 per 2,256 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 18,050 | 1 per 17,857 | Close |
| Physical therapists | 29 | 1 per 1,245 | 1 per 1,181 | Below |
| Optometrists | 13 | 1 per 2,777 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 18,050 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Salt Lake County, 2024
2024 annual averages for the whole county. Offices of physicians are 26.0% of them, well below the US share of 32.6%.
- Ambulatory health care establishments3,550Average employment 35,307
- Offices of physicians922
- Offices of dentists670
- Offices of other health practitioners1,100
What we'd prioritize for a Midvale practice
Chosen by fixed rules from the figures above.
An opening for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Midvale (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for optometrists
Midvale has 1.9 times the US number of NPI-registered optometrists per resident, one for every 2,777 residents. A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.
Reviews and your Google Business Profile first
Midvale has one NPI-registered dentist for every 1,031 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Put the team on social media
The median age in Midvale is 32.7, against 38.9 for the US. Regular posts showing the team and office are part of our social media plan.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Midvale Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.