Kirkland, WA: Marketing for Dental & Medical Practices
Public data on Kirkland, and what we would do first for a practice there because of it.
Kirkland at a glance
Furthest from the US: share of residents who speak Spanish at home (5.1% against 13.6%), then median household income ($150,414 against $80,734).
- Residents, July 2025 estimate97,410Up 5.7% from the April 2020 base of 92,171
- Median household income$150,414Well above both Washington ($98,141) and the US ($80,734)
- Median age38.3Close to both Washington (38.3) and the US (38.9)
- Residents 65 and older14.2%Below both Washington (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)66.3%Well above both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.1%Well below both Washington (9.0%) and the US (13.6%)
The share of residents 65 and older is where Kirkland and Redmond (4 miles apart) differ most: 14.2% against 10.4%, then the share who speak Spanish at home (5.1% against 4.0%).
Local healthcare landscape in Kirkland
Kirkland's Neighborhoods page says the city is made up of numerous vibrant neighborhoods, each with their own unique character, and its neighborhood map labels Finn Hill, Juanita, Evergreen Hill, Totem Lake, North Rose Hill, South Rose Hill/ Bridle Trails, Central Houghton, Lakeview, Everest, Market, Norkirk, Highlands and Moss Bay. The neighborhoods all have their own neighborhood plan within Chapter 15 of the City's Comprehensive Plan. On its urban centers page the city says the Totem Lake Regional Growth Center, designated by the Puget Sound Regional Council in 2003, includes The Village at Totem Lake, Totem Lake Transit Center, Evergreen Hospital and Totem Lake Park, and that the Totem Lake Neighborhood Plan was last updated in 2015. The same page says the Greater Downtown Kirkland Regional Growth Center, designated in June 2023, encompasses Kirkland’s historic downtown and the NE 85th Street Station Area.
Neighborhoods and areas
- Finn Hill
- Juanita
- Totem Lake
- Central Houghton
- Lakeview
- Norkirk
- Highlands
- Moss Bay
Sources for this section
Who practices in Kirkland
NPI-registered providers with a practice address in Kirkland, by primary specialty (people, not offices). Per resident, Kirkland is furthest above the US among chiropractors (2.3 times the US rate) and lowest among plastic surgeons (0.6 times).
| Specialty | In Kirkland | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 124 | 1 per 786 | 1 per 1,340 | Well above |
| Chiropractors | 69 | 1 per 1,412 | 1 per 3,311 | Well above |
| Dermatologists | 10 | 1 per 9,741 | 1 per 17,857 | Well above |
| Physical therapists | 169 | 1 per 576 | 1 per 1,181 | Well above |
| Optometrists | 38 | 1 per 2,563 | 1 per 5,291 | Well above |
| Podiatrists | 14 | 1 per 6,958 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 97,410 | 1 per 58,824 | Well below |
Private-sector health care employers in King County, 2024
2024 annual averages for the whole county. Offices of dentists are 27.8% of them, well above the US share of 18.5%.
- Ambulatory health care establishments4,446Average employment 64,003
- Offices of physicians1,083
- Offices of dentists1,234
- Offices of other health practitioners1,473
What we'd prioritize for a Kirkland practice
Chosen by fixed rules from the figures above.
A crowded field for chiropractors
2.3 times the US number of NPI-registered chiropractors per resident (one per 1,412 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Reviews and your Google Business Profile first
One NPI-registered dentist per 786 residents in Kirkland (US: one per 1,340). We would start with the Google Business Profile and review management.
Lead with elective and cash-pay services
The median household income in Kirkland is $150,414, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Service pages that answer the questions
66.3% of Kirkland residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Location pages near Kirkland
Talk to Us About Your Kirkland Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.