Kingsport, TN: Marketing for Dental & Medical Practices
Public data on Kingsport, and what we would do first for a practice there because of it.
Kingsport at a glance
Furthest from the US: share of residents who speak Spanish at home (2.0% against 13.6%), then median household income ($52,490 against $80,734).
- Residents, July 2025 estimate57,530Up 3.6% from the April 2020 base of 55,527
- Median household income$52,490Well below both Tennessee ($69,595) and the US ($80,734)
- Median age43.0Above both Tennessee (38.9) and the US (38.9)
- Residents 65 and older23.3%Well above both Tennessee (17.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)31.5%Close to Tennessee (31.1%), below the US (35.7%)
- Speak Spanish at home (residents 5+)2.0%Well below both Tennessee (5.2%) and the US (13.6%)
The share who speak Spanish at home is where Kingsport and Johnson City (15 miles apart) differ most: 2.0% against 3.4%, then the share of residents 65 and older (23.3% against 15.8%).
Local healthcare landscape in Kingsport
Holston Valley Medical Center is a Ballad Health hospital in Kingsport, and its page dates its place in the community to 1935. Its listed services include a 24/7 emergency department, a Christine LaGuardia cancer center and trauma care. Ballad Health's page for Indian Path Community Hospital lists emergency services, surgical services, a cancer center and a lung nodule clinic. The City of Kingsport publishes a map with major neighborhoods that shows Neighborhoods and Neighborhood Council Areas, and its legend lists council areas such as Central, Central Northeast, East, North and West. The neighborhoods labeled on it include Bloomingdale, Colonial Heights, Borden Village, Cliffside-Holston Hills, Riverview, Midtown and Downtown.
Neighborhoods and areas
- Bloomingdale
- Colonial Heights
- Borden Village
- Cliffside-Holston Hills
- Riverview
- Midtown
- Downtown
Sources for this section
Who practices in Kingsport
NPI-registered providers with a practice address in Kingsport, by primary specialty (people, not offices). Per resident, Kingsport is furthest above the US among dermatologists (2.8 times the US rate) and lowest among chiropractors (0.7 times).
| Specialty | In Kingsport | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 50 | 1 per 1,151 | 1 per 1,340 | Above |
| Chiropractors | 12 | 1 per 4,794 | 1 per 3,311 | Well below |
| Dermatologists | 9 | 1 per 6,392 | 1 per 17,857 | Well above |
| Physical therapists | 62 | 1 per 928 | 1 per 1,181 | Well above |
| Optometrists | 13 | 1 per 4,425 | 1 per 5,291 | Above |
| Podiatrists | 4 | 1 per 14,383 | 1 per 14,706 | Close |
| Plastic surgeons | 2 | 1 per 28,765 | 1 per 58,824 | Well above |
Private-sector health care employers in Sullivan County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 18.7% of them, well below the US share of 27.8%.
- Ambulatory health care establishments343Average employment 5,013
- Offices of physicians155
- Offices of dentists58
- Offices of other health practitioners64
What we'd prioritize for a Kingsport practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $52,490 (US $80,734). Plans accepted and financing belong on every page of the website.
Medicare-age services and an easy-to-read site
23.3% of Kingsport residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,151 residents in Kingsport (US: one per 1,340). We would start with the Google Business Profile and review management.
Talk to Us About Your Kingsport Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.