Joliet, IL: Marketing for Dental & Medical Practices
Public data on Joliet, and what we would do first for a practice there because of it.
Joliet at a glance
Furthest from the US: share of residents who speak Spanish at home (24.3% against 13.6%), then share of residents 65 and older (11.5% against 17.2%).
- Residents, July 2025 estimate152,241Up 1.2% from the April 2020 base of 150,503
- Median household income$92,201Above both Illinois ($83,390) and the US ($80,734)
- Median age35.8Below both Illinois (39.0) and the US (38.9)
- Residents 65 and older11.5%Well below both Illinois (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)25.5%Well below both Illinois (37.9%) and the US (35.7%)
- Speak Spanish at home (residents 5+)24.3%Well above both Illinois (14.0%) and the US (13.6%)
The share who speak Spanish at home is where Joliet and Plainfield (8 miles apart) differ most: 24.3% against 5.5%, then the share with a bachelor's degree or higher (25.5% against 56.0%).
Local healthcare landscape in Joliet
Saint Joseph Medical Center gives its address as 333 Madison Street in Joliet, offers 24/7 emergency care with a Level II trauma center and a Geriatric-Accredited Emergency Department, and identifies itself as a member of Prime Healthcare. The City of Joliet's Thematic Historic Districts page names St. Pats and the Cathedral Area as recognized neighborhoods, and the city lists National Register Historic Districts named Upper Bluff and East Side. The city's Choice Neighborhood page says a HUD Choice Neighborhoods Planning Grant was awarded for the Bicentennial Bluffs Neighborhood. The city's homeowner association list also names the Cunningham Neighborhood and the Cathedral Area Preservation Assoc.
Neighborhoods and areas
- Cathedral Area
- St. Pats
- Upper Bluff
- East Side
- Bicentennial Bluffs
- Cunningham
Sources for this section
Who practices in Joliet
NPI-registered providers with a practice address in Joliet, by primary specialty (people, not offices). Per resident, Joliet is furthest above the US among podiatrists (1.6 times the US rate) and lowest among dermatologists (0.4 times).
| Specialty | In Joliet | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 102 | 1 per 1,493 | 1 per 1,340 | Below |
| Chiropractors | 42 | 1 per 3,625 | 1 per 3,311 | Below |
| Dermatologists | 3 | 1 per 50,747 | 1 per 17,857 | Well below |
| Physical therapists | 150 | 1 per 1,015 | 1 per 1,181 | Above |
| Optometrists | 27 | 1 per 5,639 | 1 per 5,291 | Below |
| Podiatrists | 17 | 1 per 8,955 | 1 per 14,706 | Well above |
| Plastic surgeons | 3 | 1 per 50,747 | 1 per 58,824 | Above |
Private-sector health care employers in Will County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 38.3% of them, well above the US share of 27.8%.
- Ambulatory health care establishments1,150Average employment 15,111
- Offices of physicians274
- Offices of dentists257
- Offices of other health practitioners440
What we'd prioritize for a Joliet practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
Joliet has 0.4 times the US number of NPI-registered dermatologists per resident (one for every 50,747 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
A crowded field for podiatrists
1.6 times the US number of NPI-registered podiatrists per resident (one per 8,955 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Stand out among the dental offices nearby
Dentist offices make up 22.3% of the private-sector ambulatory health care establishments in Will County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Talk to Us About Your Joliet Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.