Irving, TX: Marketing for Dental & Medical Practices
Public data on Irving, and what we would do first for a practice there because of it.
Irving at a glance
Furthest from the US: share of residents who speak Spanish at home (37.4% against 13.6%), then share of residents 65 and older (8.6% against 17.2%).
- Residents, July 2025 estimate257,076Up 0.1% from the April 2020 base of 256,781
- Median household income$81,830Above Texas ($78,476), close to the US ($80,734)
- Median age32.8Below both Texas (35.6) and the US (38.9)
- Residents 65 and older8.6%Well below both Texas (13.4%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)42.4%Well above Texas (33.8%), above the US (35.7%)
- Speak Spanish at home (residents 5+)37.4%Well above both Texas (28.1%) and the US (13.6%)
The share who speak Spanish at home is where Irving and Euless (6 miles apart) differ most: 37.4% against 13.5%, then the share of residents 65 and older (8.6% against 11.2%).
Local healthcare landscape in Irving
Baylor Scott & White Medical Center in Irving is at 1901 N MacArthur Blvd, and its page calls it a not-for-profit, full-service, fully-accredited hospital and says it provides care to Irving, Las Colinas, Coppell, Grand Prairie and the surrounding communities. Imagine Irving, the city's comprehensive plan, names Baylor Scott & White Medical Center, Las Colinas Medical Center, Our Children's House Las Colinas and Irving Health Center. The same plan describes strong employment and residential centers including the Las Colinas Urban Center, Valley Ranch, and the former stadium area, and it refers to Downtown Irving's Heritage Crossing. The city's Neighborhood Planning Initiative selected the North Nursery Corridor as a pilot project and the Heritage District as its second project.
Neighborhoods and areas
- Las Colinas Urban Center
- Valley Ranch
- Downtown Irving
- Heritage District
- North Nursery Corridor
Sources for this section
Who practices in Irving
NPI-registered providers with a practice address in Irving, by primary specialty (people, not offices). Per resident, Irving is furthest above the US among chiropractors (1.8 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Irving | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 215 | 1 per 1,196 | 1 per 1,340 | Above |
| Chiropractors | 136 | 1 per 1,890 | 1 per 3,311 | Well above |
| Dermatologists | 8 | 1 per 32,135 | 1 per 17,857 | Well below |
| Physical therapists | 218 | 1 per 1,179 | 1 per 1,181 | Close |
| Optometrists | 52 | 1 per 4,944 | 1 per 5,291 | Above |
| Podiatrists | 12 | 1 per 21,423 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Dallas County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 17.6% of them, well below the US share of 27.8%.
- Ambulatory health care establishments7,262Average employment 107,760
- Offices of physicians2,909
- Offices of dentists1,568
- Offices of other health practitioners1,280
What we'd prioritize for a Irving practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Irving (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Spanish-language service pages
37.4% of Irving residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
A crowded field for chiropractors
1.8 times the US number of NPI-registered chiropractors per resident (one per 1,890 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Show the practice on social media
Median age 32.8 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Irving Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.