Dental & Medical Practice Marketing in Highland Park, IL
What the public data says about Highland Park, and the first steps we would take for a practice there as a result.
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Highland Park at a glance
Furthest from the US: share with a bachelor's degree or higher (76.9% against 35.7%), then median household income ($168,094 against $80,734).
- Residents, July 2025 estimate30,767Up 1.9% from the April 2020 base of 30,190
- Median household income$168,094Well above both Illinois ($83,390) and the US ($80,734)
- Median age45.0Above both Illinois (39.0) and the US (38.9)
- Residents 65 and older24.3%Well above both Illinois (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)76.9%Well above both Illinois (37.9%) and the US (35.7%)
- Speak Spanish at home (residents 5+)8.2%Well below both Illinois (14.0%) and the US (13.6%)
Beside Northbrook, 4 miles away, Highland Park differs most on the share who speak Spanish at home: 8.2% against 2.2%; next comes the median age (45.0 against 49.6).
Local healthcare landscape in Highland Park
Endeavor Health's page for Highland Park Hospital, 777 Park Ave. West, lists labor, delivery, recovery, postpartum (LDRP) and a Level II nursery. The city's business districts page says the Central Business District is also host to the Highland Park Hospital complex and the seat of local government. Its master plan page shows neighborhood planning districts, among them the Lakefront District, the Ravinia District and the Skokie Highway District. The business districts page also lists Briergate, Old Elm and Ravinia, noting medical providers among the businesses described for Ravinia, and the Historic Preservation Commission page names the Linden Park Place Historic District.
Neighborhoods and areas
- Ravinia
- Briergate
- Old Elm
- Lakefront District
- Skokie Highway District
- Linden Park Place Historic District
Sources for this section
Who practices in Highland Park
NPI-registered providers with a practice address in Highland Park, by primary specialty (people, not offices). Per resident, plastic surgeons are the group furthest above the US (3.8 times the US rate) and chiropractors the lowest (1.2 times).
| Specialty | In Highland Park | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 40 | 1 per 769 | 1 per 1,340 | Well above |
| Chiropractors | 11 | 1 per 2,797 | 1 per 3,311 | Above |
| Dermatologists | 3 | 1 per 10,256 | 1 per 17,857 | Well above |
| Physical therapists | 70 | 1 per 440 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 4,395 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 10,256 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 15,384 | 1 per 58,824 | Well above |
Private-sector health care employers in Lake County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.6% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,354Average employment 10,918
- Offices of physicians391
- Offices of dentists333
- Offices of other health practitioners444
What we'd prioritize for a Highland Park practice
Chosen by fixed rules from the figures above.
Stand out among the physical therapists already here
2.7 times the US number of NPI-registered physical therapists per resident (one per 440 residents). A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.
Put elective and cash-pay services first
Highland Park has a median household income of $168,094; the US median is $80,734. We would give elective work its own pages and budget, backed by Google and Facebook ads.
Reviews and your Google Business Profile first
One NPI-registered dentist per 769 residents in Highland Park (US: one per 1,340). The Google Business Profile comes first, then review management.
Detailed treatment pages first
76.9% of Highland Park residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Highland Park Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.