Highland, CA: Marketing for Dental & Medical Practices
Public data on Highland, and what we would do first for a practice there because of it.
Highland at a glance
Furthest from the US: share of residents who speak Spanish at home (38.2% against 13.6%), then share with a bachelor's degree or higher (22.7% against 35.7%).
- Residents, July 2025 estimate57,614Up 1.2% from the April 2020 base of 56,946
- Median household income$77,120Well below California ($99,122), below the US ($80,734)
- Median age33.5Below both California (37.9) and the US (38.9)
- Residents 65 and older11.9%Well below both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)22.7%Well below both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)38.2%Well above both California (28.3%) and the US (13.6%)
The share with a bachelor's degree or higher is where Highland and Redlands (4 miles apart) differ most: 22.7% against 41.5%, then the share who speak Spanish at home (38.2% against 21.3%).
Local healthcare landscape in Highland
The city's Great Place to Live page names Loma Linda University Medical Center, Arrowhead Regional Medical Center, J. Pettis V.A. Hospital and Kaiser Foundation Hospital among the medical institutions of the greater Highland/Inland Empire area. Loma Linda University Medical Center, at 11234 Anderson St in Loma Linda, includes the adult tower on the Dennis and Carol Troesh Medical Campus, the Hinshaw Towers and the Schuman Pavilion, and the Troesh campus includes the Children's Hospital. Highland's General Plan names Historic Highland, the Historic Village District, East Highland Village, the Golden Triangle and East Highlands Ranch, which it describes as a Planned Unit Development.
Neighborhoods and areas
- Historic Highland
- Historic Village District
- East Highland Village
- Golden Triangle
- East Highlands Ranch
Sources for this section
Who practices in Highland
NPI-registered providers with a practice address in Highland, by primary specialty (people, not offices). Per resident, Highland is closest to the US rate among dentists (0.7 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Highland | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 30 | 1 per 1,920 | 1 per 1,340 | Well below |
| Chiropractors | 5 | 1 per 11,523 | 1 per 3,311 | Well below |
| Dermatologists | 1 | 1 per 57,614 | 1 per 17,857 | Well below |
| Physical therapists | 5 | 1 per 11,523 | 1 per 1,181 | Well below |
| Optometrists | 7 | 1 per 8,231 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in San Bernardino County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 21.0% of them, well below the US share of 27.8%.
- Ambulatory health care establishments4,116Average employment 47,941
- Offices of physicians1,403
- Offices of dentists972
- Offices of other health practitioners864
What we'd prioritize for a Highland practice
Chosen by fixed rules from the figures above.
Room to stand out for podiatrists
No NPI-registered podiatrists list a practice address in Highland (nationally there is one for every 14,706 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Get into local search early
Across the seven provider groups on this page, Highland has 8.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is podiatrists, with none registered. Fewer competitors to outrank: we would start with local SEO.
Spanish-language service pages
38.2% of Highland residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Stand out among the dental offices nearby
Dentist offices make up 23.6% of the private-sector ambulatory health care establishments in San Bernardino County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Highland Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.