Goodyear, AZ: Marketing for Dental & Medical Practices
Public data on Goodyear, and what we would do first for a practice there because of it.
Goodyear at a glance
Furthest from the US: share of residents who speak Spanish at home (17.5% against 13.6%), then median household income ($103,319 against $80,734).
- Residents, July 2025 estimate125,359Up 30.4% from the April 2020 base of 96,141
- Median household income$103,319Well above both Arizona ($79,964) and the US ($80,734)
- Median age42.1Above both Arizona (39.0) and the US (38.9)
- Residents 65 and older20.0%Above both Arizona (18.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)35.5%Above Arizona (33.3%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)17.5%Below Arizona (19.3%), well above the US (13.6%)
The share of residents 65 and older is where Goodyear and Avondale (5 miles apart) differ most: 20.0% against 8.8%, then the share who speak Spanish at home (17.5% against 36.3%).
Local healthcare landscape in Goodyear
Abrazo West Campus is at 13677 W. McDowell Rd. in Goodyear, and its page describes a Level 1 Trauma program and spine surgery. The page also names it the Emergency and Trauma Medicine rotation site for the Abrazo Internal Medicine and General Surgery residency programs. Banner Health Center at 1800 N. Civic Sq. in Goodyear lists endocrinology, family medicine, imaging, orthopedics and primary care. The City of Goodyear's HOA and Neighborhoods GIS map service has layers named HOA, Neighborhoods and Subdivisions, and its Subdivisions layer records neighborhood names that include Estrella, Historic Goodyear, Las Brisas, Pebblecreek and Palm Valley I.
Neighborhoods and areas
- Estrella
- Historic Goodyear
- Las Brisas
- Pebblecreek
- Palm Valley I
Sources for this section
Who practices in Goodyear
NPI-registered providers with a practice address in Goodyear, by primary specialty (people, not offices). Per resident, Goodyear is furthest above the US among physical therapists (1.1 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Goodyear | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 70 | 1 per 1,791 | 1 per 1,340 | Well below |
| Chiropractors | 20 | 1 per 6,268 | 1 per 3,311 | Well below |
| Dermatologists | 5 | 1 per 25,072 | 1 per 17,857 | Well below |
| Physical therapists | 119 | 1 per 1,053 | 1 per 1,181 | Above |
| Optometrists | 24 | 1 per 5,223 | 1 per 5,291 | Close |
| Podiatrists | 7 | 1 per 17,908 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Maricopa County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 31.2% of them, above the US share of 27.8%.
- Ambulatory health care establishments11,811Average employment 163,832
- Offices of physicians3,879
- Offices of dentists2,032
- Offices of other health practitioners3,685
What we'd prioritize for a Goodyear practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Goodyear (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Be easy to find for people who just moved here
Goodyear grew by 29,218 residents (+30.4%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Lead with elective and cash-pay services
The median household income in Goodyear is $103,319, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Medicare-age services and an easy-to-read site
20.0% of Goodyear residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Arizona advertising rules to know
The Arizona page quotes the 3 state rules we check before anything goes live.
Talk to Us About Your Goodyear Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.