Gladstone, MO

Gladstone, MO: Marketing for Dental & Medical Practices

Public data on Gladstone, and what we would do first for a practice there because of it.

27,497residents (2025 estimate)
35NPI-registered dentists
$79,271median household income

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Local context

Local healthcare landscape in Gladstone

North Kansas City Hospital's contact page gives its address as 2800 Clay Edwards Drive in North Kansas City, Missouri, and its history page says the hospital opened March 30, 1958. The history page says its campus includes the Pavilion, the Health Center, two physician office buildings known as Medical Plaza and Professional Building, and NorthCare Hospice House. The hospital's site also lists an NKC Health Wellness Corner at Gladstone Community Center, 6901 N Holmes St in Gladstone, where it says free screenings are offered for blood pressure, fasting cholesterol and blood sugar. The City of Gladstone's Homes & Neighborhoods page describes a diverse mix of housing units, ranging from older "postwar" housing to newer upscale and larger housing choices. The city's neighborhood list names Bolling Heights, Hamilton Heights, Happy Rock Hills, Linden Heights, Meadowbrook East, Northaven Hills and Stormy Acres, and its separate homes associations list includes Claymont Estates, Stonebrooke and Twin Lakes.

Residents

Gladstone at a glance

The two figures furthest from the US are the share of residents who speak Spanish at home (4.3% against 13.6%) and the share of residents 65 and older (20.5% against 17.2%).

  • Residents, July 2025 estimate27,497Up 1.6% from the April 2020 base of 27,058
  • Median household income$79,271Above Missouri ($70,702), close to the US ($80,734)
  • Median age41.9Above both Missouri (39.0) and the US (38.9)
  • Residents 65 and older20.5%Above both Missouri (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)31.7%Close to Missouri (32.4%), below the US (35.7%)
  • Speak Spanish at home (residents 5+)4.3%Well above Missouri (2.9%), well below the US (13.6%)

The share who speak Spanish at home is where Gladstone and Kansas City (6 miles apart) differ most: 4.3% against 7.8%, then the share of residents 65 and older (20.5% against 14.3%).

Providers

Who practices in Gladstone

People, not offices: each row counts NPI-registered providers whose practice address is in Gladstone, by primary specialty. Per resident, podiatrists are the group furthest above the US (4.8 times the US rate) and plastic surgeons the lowest (none matched inside the city).

SpecialtyIn GladstoneResidents per providerUSAgainst the US
Dentists351 per 7861 per 1,340Well above
Chiropractors241 per 1,1461 per 3,311Well above
Dermatologists0–1 per 17,857Well below
Physical therapists251 per 1,1001 per 1,181Above
Optometrists81 per 3,4371 per 5,291Well above
Podiatrists91 per 3,0551 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below

These counts include only providers whose practice address the Census Geocoder places inside Gladstone (290 of 298 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.

Employers

Private-sector health care employers in Clay County, 2024

Annual averages for 2024, county-wide. 35.7% of these establishments are offices of other health practitioners, well above the US share of 27.8%.

  • Ambulatory health care establishments474Average employment 5,188
  • Offices of physicians130
  • Offices of dentists105
  • Offices of other health practitioners169
Our plan

What we'd prioritize for a Gladstone practice

Picked from the figures above by fixed rules.

  1. Room to stand out for dermatologists

    None of the NPI-registered dermatologists list a practice address in Gladstone; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. A crowded field for chiropractors

    Gladstone has 2.9 times the US number of NPI-registered chiropractors per resident, one for every 1,146 residents. A clear focus and real reviews matter for a chiropractor here; see our marketing for chiropractors.

  3. Reviews and your Google Business Profile first

    One NPI-registered dentist per 786 residents in Gladstone (US: one per 1,340). We would start with the Google Business Profile and review management.

  4. Easy-to-read pages for Medicare-age services

    20.5% of Gladstone residents are 65 or older, against 17.2% for the US. We would give Medicare-age services their own pages, set in large type with the phone number one tap away (website design).

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Sources

Provider counts are NPI records whose practice address the Census Geocoder places inside Gladstone, using 2020 census blocks.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.