Gillette, WY: Marketing for Dental & Medical Practices
What the public data says about Gillette, and the first steps we would take for a practice there as a result.
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Gillette at a glance
Furthest from the US: share of residents who speak Spanish at home (8.4% against 13.6%), then share with a bachelor's degree or higher (24.8% against 35.7%).
- Residents, July 2025 estimate34,024Up 1.8% from the April 2020 base of 33,423
- Median household income$81,316Above Wyoming ($76,176), close to the US ($80,734)
- Median age34.2Below both Wyoming (39.1) and the US (38.9)
- Residents 65 and older12.1%Well below both Wyoming (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)24.8%Below Wyoming (30.6%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)8.4%Well above Wyoming (4.8%), well below the US (13.6%)
The share who speak Spanish at home is where Gillette and Casper (107 miles apart) differ most: 8.4% against 2.9%, then the share of residents 65 and older (12.1% against 17.0%).
Who practices in Gillette
People, not offices: each row counts NPI-registered providers whose practice address is in Gillette, by primary specialty. Per resident, physical therapists are the group furthest above the US (1.5 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Gillette | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 14 | 1 per 2,430 | 1 per 1,340 | Well below |
| Chiropractors | 12 | 1 per 2,835 | 1 per 3,311 | Above |
| Dermatologists | 1 | 1 per 34,024 | 1 per 17,857 | Well below |
| Physical therapists | 43 | 1 per 791 | 1 per 1,181 | Well above |
| Optometrists | 9 | 1 per 3,780 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 17,012 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Gillette
Campbell County Health describes itself as certified as an Area Trauma Hospital by the State of Wyoming, with outlying clinics offering services ranging from Family Medicine to specialists in Pulmonology, Sleep and Neurology. Its locations page lists the Main Campus at 501 South Burma Avenue and the Legacy Living and Rehabilitation Center at 1000 S. Douglas Highway, along with a Family Clinic in Hulett and a Wright Clinic in Wright. Gillette's comprehensive plan technical notebook says the community has been historically divided into 21 neighborhoods and identifies South Park, Sunburst, Fox Park, Heritage and Lakeway as neighborhoods growing via new construction or annexation since the 2006 plan.
Neighborhoods and areas
- South Park
- Sunburst
- Fox Park
- Heritage
- Lakeway
Sources for this section
Private-sector health care employers in Campbell County, 2024
Annual averages for 2024, county-wide. 9.9% of these establishments are offices of dentists, well below the US share of 18.5%.
- Ambulatory health care establishments101Average employment 848
- Offices of physicians29
- Offices of dentists10
- Offices of other health practitioners33
What we'd prioritize for a Gillette practice
Picked from the figures above by fixed rules.
An opening for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Gillette (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
A crowded field for physical therapists
1.5 times the US number of NPI-registered physical therapists per resident (one per 791 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Show the practice on social media
Median age 34.2 (US 38.9). Our social media plan includes regular posts showing the team and the office.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Gillette Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.